Alexis Lee ch 15

Chapter 15 talks about branding through websites. This is just creating a website for your company to connect with the consumer. The website must attract the consumer with its color, character, emotion, consistency, and the overall layout. A well organised and easy to use website will satisfy the consumer consciously and subconsciously.

http://www.webdesignerdepot.com/2009/05/9-tips-for-brand-building-with-web-design/

Stephanie_Chp.15

Using YouTube to Market

YouTube has dramatically grown its platform and users. The amount of content is crazily diverse and active. YouTube is a trend do to it not requiring a large amount of time to watch a quick clip. Things becoming viral is a great tool for marketing since it is a free way to get a lot of exposure. Options include posting a commercial, a product, using a celebrity YouTuber and sponsoring them, or placing an ad in front of a video.



This link shows examples of the top viewed ads in the past year and how many views they have received, showing how great of an effect it has.

http://www.businessinsider.com/most-viewed-commercials-on-youtube-2016-12/#4-samsung-mobile-galaxy-s7-and-s7-edge-official-introduction-46-million-views-7

Elissa_Chp15

http://www.socialmediaexaminer.com/5-social-media-tips-for-finding-and-engaging-your-target-audience-new-research/

This article answers the question of how to reach your target market on social media. Facebook makes it really easy to reach your target market through selecting different demographics. However, it is not as easy on other social media. This article breaks it down into five steps: Know where your customers spend their time, Find content that will resonate deeply with your audience, Focus on Facebook, Take video seriously, and Mimic other successful companies.

Kayla_Chp15

Etsy

I saw that someone else wrote about Pinterest, which lead me to think of Etsy. Etsy is essentially the amazon of homemade and vintage items. In fact, according to this article, people get angry when they think that the items might not have been made by hand. In 2014, they made over 1.93 billion dollars in merchandise sales. Personally, I have bought a custom engraved-buckle dog collar for Milo (he always loses tags), and several personalized items for my room as well as jewelry since I first discovered Etsy. A lot of the sellers rely on Pinterest and other social media platforms to get them noticed. For example, the woman I bought my dog's collar from gave me 20% off my next purchase when I showed that I made a post about it on Instagram. Sellers can also pay to have their stores "promoted" on Etsy, but that requires people to know about Etsy in the first place. But I came across them when I was searching for a very specific item that I could customize, so Google definitely recognizes that they exist.

https://www.nytimes.com/2015/03/16/business/media/etsys-success-raises-problems-of-credibility-and-scale.html?_r=0

(Sorry, that I won't be there, I'm still running a participant. Also, take my capstone for CE Points and a chance to win a $50 gift card! ;) )

MaeghanE_Chp15

http://www.practicalecommerce.com/articles/100140-plan-4promotion

Search engines Linking strategies Viral strategies Public relations

Traditional media E-mail publishing Networking Paid advertising

These are the eight most popular ways to promote a business more through the internet. This has become more common from how our society use o the internet has become stronger. You want your business to be seen and put out the strongest way. Pop ups on websites, commercials in video, someone talking about your business,etc. Not all are equally effective but these 8 are the most used. 

Cinthya_Ch15

10 Laws of Social Media Marketing

Social Media Marketing is a powerful tool in the world of advertisement. Being able to know your market can help elevate your audience and customer base. In order to have a successful social marketing campaign we must understand the social media marketing fundamentals.
https://www.entrepreneur.com/article/218160

1. The Law of Listening

2. The Law of Focus

3. The Law of Quality

4. The Law of Patience

5. The Law of Compounding

6. The Law of Influence

7. The Law of Value

8. The Law of Acknowledgment

9. The Law of Accessibility

10. The Law of Reciprocity

Zannyell_Chap15

            Sales Promotion on the Internet
Companies have found that a lot of people are on the Internet so they have decided to promote sales on the Internet. They know that people will be looking at it and they just want to make it efficient for their customers. A lot of companies put promotion on their websites because online shopping is a big thing and others put have influencers promote their promotions.

Christine_Ch 15

Augmented Reality

Definition- an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (such as a smartphone camera); also :  the technology used to create augmented reality

More enhance way of looking at graphics. It is down by glasses or goggle looking objects. When we put these items on an image is created so only we can see. it. Video games are using to enhance game play. Now the player can practically feel as if they are in the game instead of almost feeling like they are there. It can blur the line to what is real and what is fake.

http://computer.howstuffworks.com/augmented-reality.htm


https://www.youtube.com/watch?v=8hZkM4TgwZ4

Katelyn_Ch15

Creating a Strong Brand: Online Presence

10 Tips For Successful Online Brand Building

There are countless articles giving you countless tips on how to brand yourself or your company online. This article narrows it down to ten short tips when it comes to your online presence. It is becoming increasingly important for not only companies to brand themselves, but also singular people. Creating a significant and impactful online presence for yourself can increase your hiring probability and impress future employers. These tips can be applied to companies or personal portfolios.

Michelle_Ch15

Podcasts

Podcasts are just audio files that are distributed through the internet and can be downloaded onto devices. I think it's really interesting how people aren't listening to radio very much anymore, but there is a resurgence of podcasts, which are similar.

http://www.vanityfair.com/culture/2016/01/james-wolcott-on-podcasts

 The article I found talked about why people are so obsessed with podcasts at the moment. It talks about how podcasts are taking blogs place in the order of popularity. The article states how radio became too cluttered with commercials, demographic narrowing, and political mumbo jumbo. The author believes podcasts are taking the medium back to it's creative roots. Podcasts use storytelling to excite and enthuse it's audiences instead of trying to reach a certain demographic. 

Here is a list of the 50 best podcasts of 2016 according to the atlantic. 

https://www.theatlantic.com/entertainment/archive/2016/12/the-50-best-podcasts-of-2016/510698/

Mackenzie_Chp. 15

Pop Ups/Pop-Unders

When you access the Internet, you no doubt have seen a window or a creature of some sort appear on your screen in an attempt to get your attention. These advertisements known as pop ups, and they often appear when you access certain sites. Pop-ups are usually larger than banner ads but smaller than a full screen. Pop-unders are ads that appear underneath the webpage and become visible only when the user leaves the site. For example, if you have ever visited a travel website, you probably were hit with a pop-under ad for Orbitz, one of the heaviest users of this form of web advertising.

https://webgilde.com/en/pop-under-pop-up-ads/

Kaitlyn_Chp15

The Big Four of Social Media

The book says that the big four of social media are Facebook, Twitter, Google+, and Youtube. All very common names (except Google+) and are often a topic of daily conversation (except Google+).

Facebook has become extremely important to marketers, as has Twitter, with having their personal accounts and with ads adorning the edges of pages.

Google+? See link below.

Youtube is definitely a hotspot for advertisers.With ads on videos and posting their commercials its one of the best places for them to advertise (in my opinion).


Why do I keep bashing Google+?

Five Reasons Why Google+ Died
https://www.forbes.com/sites/stevedenning/2015/04/17/five-reasons-why-google-died/#41ce50544741

And for some fun, here's Wendy's Twitter.

Wendy’s Is Roasting People On Twitter, And It’s Just Too Funny
http://www.boredpanda.com/funny-wendy-jokes/

Brynn_Chp15

Branding 

Chapter 15 briefly talks about creating a strong brand through a website. Branding is an important part of design because it allows the user to create a connection with the company. The user immediately recognizes the company without even having to see the company name.

34 Website Branding Examples

Allex_Chp15

Pinterest

Chapter 15 talks briefly about Pinterest which is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pin boards for images, "re-pin" images to their own pin boards, or "like" photos.

https://www.theatlantic.com/technology/archive/2014/07/what-is-pinterest-a-database-of-intentions/375365/

Jilda_Ch15

 Sponsorships  

Chapter 15 talks about advertisements on the internet and one of the forms it mentions is sponsorships.

There are two types:

-Regular sponsorships are when a company pays to sponsor a section of the site.

- Content sponsorships are more involved agreements, in which the sponsor not only pays for name association but participates in the content itself.

https://www.grapevinelogic.com/brands/how-it-works

Molly_chp15

Blogs

One of the main ideas in chapter 15 is the use of blogs, and how an advertiser can use them to their advantage to reach target markets. Blogs have the potential to reach a wide target market and that's what marketers want. Bloggers can also be big influencers on a product and that's what marketers need to watch out for. They need to keep bloggers happy, because if they don't that could have a negative impact on the company. 

The article I choose provides examples of successful business blogs.

https://www.impactbnd.com/blog/21-examples-of-business-blogs-that-rock

Kendra_Ch15

E-Commerce

E-Commerce is selling directly to customers in both the consumer and the business-to-business market through the internet. Many companies maintain their exisitng stores while also selling through the internet. In the link I provided it states that analyst expect e-commerce sales in the U.S. to continue growing by 10 to 12 percent a year. This link also provides the Top 25 E-commerce Retail List.

http://wwd.com/business-news/financial/amazon-walmart-top-ecommerce-retailers-10383750/

Megan_Chp15

Behavioral Targeting

This is when advertisers target consumer needs by looking at their search history and then having ads pop up that suit their interest. This works better than the traditional target markets using demographics. Some think that this is scary and invasion of privacy but they have assured that your privacy is kept safe and that no date is personally identifiable. The article says 4 ways that behavioral targeting is changing the web. It was obviously written by someone who favors it. It also states that millennials are not as worried about privacy and they like this targeting.

http://mashable.com/2011/04/26/behavioral-targeting/#.KKrF3AhEmq2

Zannyell_Chap12

Short life Span

Many companies and even celebrities use short life span ads. I know that short life span ads create a bit of a thrill and a sense of urgency to the customers. It makes the customer think that if they don't get it in that time span they will be left out, and often times they are.

5 Ways to Get Your Audience to Act on Limited-Time Offers ---https://www.crazyegg.com/blog/limited-time-offers/

  

Christine_Ch 12

Attracting and Retaining Readers

The amount of people who read newspapers have declined. Newspapers have tried putting in more graphics and colors to attract more readers. Then in an attempt to enforce the importance of newspapers, they have launched an ad campaign of "Smart is the new sexy". They want to remind the general public that getting their news through a good source is better than getting it on social media.

 https://www.reference.com/art-literature/newspapers-important-c63be79b087a6561

Alexis Lee ch 12

The magazine industry sales are declining as we all know, probably because of the continuous evolution of technology and the fact that a lot of people don't like to read anymore. Magazine sales dropped by 20-something million. Even though they have dropped so much they still sell, probably because of the creative advertisements and the die-hard, old school supporters. That is why they target their specific target markets, and that is why magazines are even still around. Sales have dropped a lot, but not enough to cause magazines to be considered completely "out of style."

https://www.statista.com/topics/1265/magazines/

Molly_chp12

One of the main ideas that I feel is important to know is campaign tracking. When you track a campaign you want to know how well your campaign is doing. A method that the book suggested was having people call a day after the ad campaign, and tell them what they thought. When adverters get that feedback they can make adjustments if needed.
The article that I choose goes into more depth of how you can track marketing efforts.
https://www.thebalance.com/how-to-track-marketing-efforts-2295730

Elissa_Chp12

http://www.adweek.com/brand-marketing/worlds-17-best-print-campaigns-2013-14-158466/

This ad details some of the most successful print ad campaigns. Most of them thrive off of their simplicity, clean look, and clever wit. Minimalism is a major trend in print ads. The lack of information and busy pictures draws the reader's attention and does not overwhelm.Most of these also utilize integrated marketing strategies throughout their campaign, maintaining a common theme.

Kayla_Chp12

Magazine and Newspaper Ad Placements Gone Wrong

Since this chapter was about print advertising, I thought it would be fun to look at times when the people laying out the pages should have thought twice... or three times. 

https://www.buzzfeed.com/lukelewis/newspaper-and-magazine-layout-disasters?utm_term=.gt878vM8Ga#.xoqj7kD72J

Sydney_Chap12

https://businesstown.com/articles/the-secrets-to-effective-magazine-advertising/

This article is about the secret ways of effectively creating a magazine ad, and what makes consumers so engrossed in the images they forget about the text included. The article also tells people how to make a professional and long-lasting magazine cover/ad.

Brynn_Chp12

According to the Association of Magazine Media, the average magazine contains 45% advertisements and 55% editorial material.  The effectiveness of a print ad depends on the strength of the message impact. Magazines have the advantage in this area because of the glossy full color spreads.  Another factor is audience interest, usually readers have a strong interest in what the magazine is about. If you advertise a product loosely tied to the topic you are more likely to get a response.

http://www.creativebloq.com/inspiration/print-ads-1233780/

Magazine Effectiveness

Rachel_chp12

Types of Newspapers

The book talks about daily weekly and national newspapers as well as special audience newspapers and newspaper supplements. These newspapers will fall into one of two categories, tabloids or broadsheets.

https://www.reference.com/art-literature/different-kinds-newspapers-d1e43c144839d7d9

MaeghanE_Chp12

http://www.foliomag.com/untold-story-magazine-media-winning/

The Untold Story of How Magazine Media is Winning.
.

The article talks about the new model of how people see magazines and interact with them. Print revenue went down and digital media is working it's way up. In 2004, digital media was not even an option and ten years later it is starting to take over with how the society is developing. People like the quick access and also the now more popular events which help bring in a lot of companies most revenue.

Stephanie_Ch.15

Attracting and Retaining Readers

The percentage of Americans who say they regularly read a daily newspaper has declined from 54 percent in 2004 to 38 percent in 2012. With its online competition, readers have a lower attention span. In response, newspapers have been redesigned to keep up with the changes. The goal is to be easier and faster to read. They started using more color and graphics and shortening the articles, or giving a summary of them for short skimming. It was found that more women are reading newspapers than men so they are including more things that women would be interested in.

This link gives examples of newspapers that have been successful in this time period. They utilized online resources, put effort into detail and design, and found niches to tend to.

http://www.editorandpublisher.com/feature/10-newspapers-that-do-it-right-2016-finding-success-with-audience-digital-and-new-revenue-ideas/

Madelyne_Ch.12

Chapter 12 was about magazines. I  think that the world of magazines is an interesting topic because some would argue that print is dead, but others would argue that it is fully alive and thriving since it is such an overly saturated market. Its an interesting debate but I firmly believe that the magazine industry isn't going anywhere anytime soon. This is an article from Ad Age and it is their list for Magazines of the year for 2016.

http://adage.com/article/media/ad-age-s-magazines-year-20016/307205/

Alexa_Ch12

Creative flexibility

Chapter 12 focused on magazines. Most hard copy magazines are aesthetically pleasing and are very well designed, especially the larger copies, but even those are limiting compared to digital magazines like the Fader. Magazines have more capabilities when it comes to advertisements when it comes to size and pages, but online magazines are interactive and make the user more likely to click for more information.

This is a link regarding the differences in magazine types
http://associationmediaandpublishing.org/sidebar/Digital-vs-Print-Which-is-Better-For-You

Kaitlyn_Chp12

Types of Newspaper Advertising

There are three types of newspaper advertisements: display advertising, classified advertising, and special ads and inserts.

Display advertising is found throughout a newspaper and has two sub-categories: local and national/general. Local advertising is by local businesses or retailers while national advertising is by national brands.

Classified advertising is one of a newspaper's significant sources of revenue. Classified ads are categorized under subheads like employment, real estate, and automotive.

Special ads can be government and financial reports and other financial or business notices. Special ads can also be political, promoting a candidate, issue, or cause. Inserts aren't actually in the newspaper but are included with the newspaper at delivery. Inserts are commonly catalogs or brochures.

Here are some instances of poorly constructed classified ads.

The 12 Dumbest Help Wanted Ads Ever | Reader's Digest
http://www.rd.com/funny-stuff/funny-classified-ads/

The 50 Funniest Classified Ads Ever (GALLERY) | WorldWideInterweb
http://worldwideinterweb.com/3982-funniest-classified-ads-ever/

Cinthya_Ch12

The Future of Newspaper

Newspaper remain an important advertising medium, but revenue has significantly declined over the past few years. Newspaper generate most of their advertising revenue from local advertisers, and retailers. News papers account for less than 5 percent on regional and local marketers or their advertising revenue. Newspapers not only have problems of reproduction and quality and rate differentials they also have to battle other types of media. Newspapers are getting outsourced by the Internet. Fewer people are purchasing newspapers and are relaying on media as a primary source.

http://www.poynter.org/2016/newspaper-declines-accelerate-latest-pew-research-finds-other-sectors-healthier/416657/

Jilda_Ch12

Business Publications

Magazine publications are those magazines or trade journals published for specific businesses, industries, or occupations.They all reach specific types of professional people with specific interests and gives information relevant to their career, industry and/or occupation.

- Magazines directed at specific professional groups (ex: National Law Review for lawyers)

-Industrial magazines directed at business people in different manufacturing and production industries. (ex: Chemical Week)

-Trade Magazines targeted to wholesalers, dealers, distributors, & retailers.( ex: Women's Wear Daily)

-General business magazines aimed at executive in all areas of business.( ex: Forbes)

-  Healthcare publications targeted to various areas like dental, nursing, hospital administration, and biotechnological sciences.

http://www.businesspundit.com/business-magazines/

Madison_CH12

The Disadvantages of Magazine Advertising

http://yourbusiness.azcentral.com/disadvantages-magazine-advertising-3527.html

This article discusses the negative aspects of magazine advertisement. This includes the limited reach, long lead times, clutter, and cost. 

Michelle_Ch12

Magazine Advertisements

Choosing where to place your ad in a magazine is crucial to the visibility of it. In the book, it said the first cover (outside front), second cover (inside front), third cover (inside back), and fourth cover (outside back) were the desired spots for advertisements. The article I found talked about where to position your print ads in order to gain maximum exposure. It talked about which side of the page is best and the proximity to the margins is also important. I think it's interesting how we just look at an advertisement as an advertisement, but when it was being developed it was using science and statistics to determine the best way to gain viewers. 

http://www.mediaspacesolutions.com/blog/where-to-position-your-print-ad-for-maximum-exposure

Katelyn_Ch12

Advantages of Magazines: Permanence

https://www.facebook.com/StoopsMagazine/posts/821821264581881

Something we always tell potential advertisers for Stephens Life Magazine is that our magazine has a shelf life of at least ten years. Print advertising just lays around forever, waiting for someone else to pick it up and look at it. I thought this Facebook post was relevant; it said, "...why wouldn’t you want your work/project in print first? It then becomes a tactile object that potentially hangs around forever."

Mackenzie_Chp. 12

Advantages of Magazines: Services 

A final advantage of magazines is the special services some publications offer advertisers. Some magazines have merchandising staffs that call on trade intermediaries like retailers to let them know a product is being advertised in their publication and to encourage them to display or promote the item. Another service offered by magazines (usually the larger ones) is research studies that they conduct on consumers. These may include consumer trends, changing purchase patterns, and media usage or may be relevant to a specific product.

http://www.topdesignmag.com/40-examples-of-clever-print-ads/ 

Alyssa_Ch12

Advantages of Magazines: Selectivity

Selectivity is the ability to reach a specific target audience. Magazines are the most selective of all media except direct mail. Most magazines are published for a specific group of people or community. The book mentions a few examples such as Rolling Stone, PC Magazine, and Ebony. These are magazines that have a specific audience. They create they're content to please them and have loyal readers and consumers.

http://mentalfloss.com/article/18734/5-incredibly-specific-magazines

Allex_Chp12

Clutter and Competition

The more successful a magazine becomes, the more advertising pages it attracts, and this leads to greater clutter. This clutter can make it difficult for an advertiser to gain readers' attention and draw them into the ad. Therefore, many print ads use strong visual images, catchy headlines, or some creative techniques to grab the interest of magazine readers.

http://www.themost10.com/10-most-effective-magazine-ads/

Monica_Ch12

***I'm at my softball games***

Consumer Receptivity and Engagement

Magazines are interesting because consumers who read them are more receptive to advertisements in magazines than in any other medium. Advertisements are shown to be a valuable part of the magazine themselves. Consumers find them enjoyable and acceptable, which does not often happen in other mediums such as television and radio.

I have found an article that explains the benefits of magazine advertising.
http://smallbusiness.chron.com/benefits-magazine-advertising-3586.html

Megan_Chp12

Creativity Flexibility

https://design.tutsplus.com/articles/20-magazine-templates-with-creative-print-layout-designs--cms-26455

A huge advantage of magazines are that they give advertisers a great deal of flexibility in terms of the type, size, and placement of advertising material. Some magazines will offer at extra charge a variety of special options that can enhance the creative appeal of the ad and increase attention and readership.   Examples of this include gatefold, bleed pages, inserts, and creative space buys. Gatefolds are when there is a third page that folds out of the magazine.  Bleed pages are those that the color/picture extends off of the page. Insert examples would be pop-ups, scented ads, and stickers. This article says that print is in no way dead. It is very much alive and then it shows examples of templates that people can use to make a creative magazine layout.

Kendra_Ch12

Long Lead Time

A drawback of magazines is the long lead time needed to place an ad. Most major publications have 30-60 day lead time, which means space must be purchased and the ad must be prepared well in advance of the actual publication date. No changes in the art or copy of the ad can be made after the closing date. Long lead time means that magazine ads can't be as timely as other media, such as radio or newspapers, in responding to current events or changing market conditions. Some magazines are shortening the lead times required due to decline in ad pages and advertising revenue. The link I provided provides more information about long and short lead times.

https://indrapublicrelations.com/2014/11/21/long-lead-vs-short-lead/