Alexis Lee ch. 22

Google has had plenty of issues when it comes to their new attempts to filter search results, so that we don't see fake news or content that we don't want to see. This has caused a rise of controversy.

http://www.theverge.com/2017/4/25/15418490/google-search-snippets-changes-fake-news-offensive-resultsAl

MaeghanE_Chp22

Public Relations

https://www.forbes.com/sites/robertwynne/2016/01/21/five-things-everyone-should-know-about-public-relations/#681d68e62a2c


This article talks about how not many people can say what public relation is or even does. 5 important questions are answered. Public relation specialists always look for the positive in EVERYTHING, shaping a clients image for the better even from the worst situations.

Sydney W_22

http://philadelphia.cbslocal.com/2017/04/24/pinterest-looks-to-reinvent-itself-with-new-advertising-campaign/

Pinterest is looking to reinvent itself with their new ad campaign.

Katelyn_Chp?

I'm at a golf tournament and I don't have the ebook to read chapter 22 but I found these cool interactive advertising campaigns so here's the link https://www.awwwards.com/8-brilliant-interactive-marketing-campaigns.html but really only the first, second, fifth, and sixth videos are cool

Megan_Ch22

Personal Selling

Personal Selling is selling through person-to-person communications process. It is affected by increased emphasis on customer relationship management. The link lists some of the marketing strategies for personal selling. These are, ask questions, address concerns, ask for the sale, and follow up.

http://smallbusiness.chron.com/marketing-strategies-personal-selling-46563.html

Kendra_Ch22

Relationship Marketing

Rather than focusing on a short-term sale, the sales rep tries to establish a long-term bond with the customers. The sales department works with marketing to use techniques like database marketing, message differentiation to different target markets, and tracking of promotional effects to improve the relationship. If the customer does not trust the salesperson there is no relationship and the sale will focus only on price.

The link I provided states 5 reasons why relationship marketing is important in business.
http://kimgarst.com/5-reasons-why-relationship-marketing-is-important-in-business