Alexis Lee ch 15

Chapter 15 talks about branding through websites. This is just creating a website for your company to connect with the consumer. The website must attract the consumer with its color, character, emotion, consistency, and the overall layout. A well organised and easy to use website will satisfy the consumer consciously and subconsciously.

http://www.webdesignerdepot.com/2009/05/9-tips-for-brand-building-with-web-design/