Elissa_Chp12

http://www.adweek.com/brand-marketing/worlds-17-best-print-campaigns-2013-14-158466/

This ad details some of the most successful print ad campaigns. Most of them thrive off of their simplicity, clean look, and clever wit. Minimalism is a major trend in print ads. The lack of information and busy pictures draws the reader's attention and does not overwhelm.Most of these also utilize integrated marketing strategies throughout their campaign, maintaining a common theme.