Jilda_Ch12

Business Publications

Magazine publications are those magazines or trade journals published for specific businesses, industries, or occupations.They all reach specific types of professional people with specific interests and gives information relevant to their career, industry and/or occupation.

- Magazines directed at specific professional groups (ex: National Law Review for lawyers)

-Industrial magazines directed at business people in different manufacturing and production industries. (ex: Chemical Week)

-Trade Magazines targeted to wholesalers, dealers, distributors, & retailers.( ex: Women's Wear Daily)

-General business magazines aimed at executive in all areas of business.( ex: Forbes)

-  Healthcare publications targeted to various areas like dental, nursing, hospital administration, and biotechnological sciences.

http://www.businesspundit.com/business-magazines/