Elissa_Chp15

http://www.socialmediaexaminer.com/5-social-media-tips-for-finding-and-engaging-your-target-audience-new-research/

This article answers the question of how to reach your target market on social media. Facebook makes it really easy to reach your target market through selecting different demographics. However, it is not as easy on other social media. This article breaks it down into five steps: Know where your customers spend their time, Find content that will resonate deeply with your audience, Focus on Facebook, Take video seriously, and Mimic other successful companies.