Molly_chp21

Advertising and promotion ethics

This chapter focuses on ethics used in advertising. Ethic issues can be damaging to a company and is something companies need to watch out for. When there are these ethical issues many types of advertising can be banned for crossing that line. When you have a company you want to be known for good ethics. If you do something that is unethical then it can hurt you in various ways. An example that recently came out that had ethic issues is the Kendall Jenner Pepsi ad. This ad had a lot of controversy and made people question Pepsi's ethics.

This article goes into depth of why this ad sparked controversy.

http://money.cnn.com/2017/04/04/media/kendall-jenner-pepsi-ad/

Molly_chp20

One of the of main ideas in this chapter is deceptive advertising. Spamming is a form of deceptive advertising. Spamming is when someone sends multiple unsolicited electronic messages. This continues to be a major issue. Even having laws like the CAN-SPAM law spammers still find ways to get past this law. Everyone finds spamming to be annoying. I hope that there could be some sort of law that could eliminate spam for good. The article I choose is ways that you can prevent spam.http://www.techsoup.org/support/articles-and-how-tos/things-you-can-do-to-prevent-spam

Molly_chp18

Field Tests

One of the main ideas in the book is field test. These tests can help marketers know the programs content, effects of repetition, and know the competitive messages. I think this type of test can be very useful to a marketer. Even though competitors or if atypical events occur I think that field tests are worth the risk for marketers. It's worth the risk, because field tests can help marketers know what the right message is for a company. This article that I choose shows that not only is field testing important, but it lists other things that can be important to measure advertising effectiveness.

http://www.yourarticlelibrary.com/advertising/techniques-to-measure-advertising-effectiveness/48670/

Molly_chp15

Blogs

One of the main ideas in chapter 15 is the use of blogs, and how an advertiser can use them to their advantage to reach target markets. Blogs have the potential to reach a wide target market and that's what marketers want. Bloggers can also be big influencers on a product and that's what marketers need to watch out for. They need to keep bloggers happy, because if they don't that could have a negative impact on the company. 

The article I choose provides examples of successful business blogs.

https://www.impactbnd.com/blog/21-examples-of-business-blogs-that-rock

Molly_chp12

One of the main ideas that I feel is important to know is campaign tracking. When you track a campaign you want to know how well your campaign is doing. A method that the book suggested was having people call a day after the ad campaign, and tell them what they thought. When adverters get that feedback they can make adjustments if needed.
The article that I choose goes into more depth of how you can track marketing efforts.
https://www.thebalance.com/how-to-track-marketing-efforts-2295730

Molly_Chp11

One of the main ideas in the book was using contests, sweepstakes, and games to promote sales for your business. This form of sales promotion can create buzz marketing. I have seen this happen where people get hyped up about a contest that a brand is putting on. I think this form of sales promotion is very effective, and can get your audience to remember you. I also believe the use of games can also attract a certain target audience and that's something that the brand needs the consider when they think about doing a game to promote sales.

The article I choose shows the contests on Facebook that were done right.

http://blog.wishpond.com/post/52173284787/10-amazing-examples-of-branded-facebook-contests-done

Molly_Chp10

One of the main ideas expressed in chapter 10 is personal selling. Personal selling has its advantages and disadvantages. Some of the  advantages that personal selling has are attention of buyer and immediate feedback. The disadvantages are that personal selling is expensive and has a low reach.
The article I have chosen goes into more depth of these disadvantages and advantages of personal selling.http://www.ehow.com/info_8419230_advantages-disadvantages-personal-selling.html

Molly_Chp9

Advocacy Advertising

In chapter nine the book tells us the importance of using  advocacy advertising for a cause. Advocacy advertising is a form of advertising that grabs people's attention depending on what they believe, and their values. They way that this form of adverting can not work very well is if it comes of as self serving. For example if a business only cares about an issue if it is relevant at the time. The advertisement that made me actually want to volunteer. https://youtu.be/9gspElv1yvc

 I was in 5th grade when I saw this ad, and it made me feel so bad for these animals. The music and their sad faces made me feel bad. I think this is a strong example of advocacy advertising, because I even considered being a vet when I saw this ad. 

This article shows just a few examples of advocacy advertising.

http://yourbusiness.azcentral.com/examples-advocacy-ads-12699.html

Molly_chp8

Brand Loyalists

Chapter eight discussed the importance of  infuncial people and how they can have an affect on a brand. I believe that one brand group of people that have a great impact on a brand is brand loyalists. They come off as the most influential in my eyes, because they love the brand. When you love something you want it to thrive, and they will try hard to influence people to love the brand. Brand loyalists is a great way for a business to see who their target market is.

https://www.ninthlink.com/2009/03/10/the-importance-of-brand-loyalty/

This article describes how important brand loyalty is.

Molly_Chp6

Creative Advertising 

The key idea in Chapter 6 was creative advertising. Chapter 6 talked mainly about what elements that you would need to make an effective creative advertisement. It showed that the most effective creative advertising is when the advertisement is unique. When you can take two different things and make them connected I thinnk that's a really interesting way of advertising. I think if it's done well then it well help you get remembered and that is what advertising is trying to do.

http://www.lifehack.org/articles/lifestyle/40-creative-ads-that-will-inspire-you.html

This article shows how effective creative advertising can be.

Molly_SuperbowlAd

https://youtu.be/Y-P0Hs0ADJY
I picked this ad, because after this is my favorite ad from Doritos. It's funny, creative, and memorable.

Molly_Chp5

In Chapter 5 one of the main ideas was product placement. Product placement is when advertisers pay for products to be in a movie to create brand awareness. Even without the viewer knowing that the product is in the movie product placement still can give the brand a healthy image. When using product placement it is important that it fits the storyline of movies. I think that product placement is a great way of advertising, because it's not a intrusive form of advertisement. It's also a form of advertisement that gets me to consider to like the product if I like the movie. I also like that it can be as simple as a person in the movie drinking a soda that you like and that's the end of the advertisement. I like it when advertisements make me feel good and when I watch a good movie an advertisement makes me feel good. Product Placement is so natural in movies and that's what I like the most about it.
https://www.nyfa.edu/student-resources/product-placement-movies-5-blatantly-obvious-examples/
This article talks about the success of product placement in movies and how product placement works in movies.

Molly_chp4

One of the main ideas in chapter 4 is the the 'three-hit' theory. This theory is the theory that if a person sees an advertisement three times then they are more likely to buy the product. The first two exposures they are figuring out what it is and by the third exposure they make a decision to buy it. I have seen multiple advertisements, and one thing rings true about this rule is that the first two times I see an advertisement I'm still trying to figure it out. Once I see the third advertisement I start to consider it or I get annoyed with it. I think there is no set magic number that helps advertisers figure out how many times someone needs to see an advertisement to consider buying it, but I do believe that a company does have their own set number that they need to figure out.. If companies figured this out then they would be golden. I think the biggest mistake that businesses make is having too high of a frequency, and making people annoyed with their advertisement. They then become the annoying business, because their advertisement is seen by people too many times.
https://searchenginewatch.com/2016/08/30/why-understanding-frequency-is-key-to-success-with-facebook-advertising/

This link helps you understand how companies can figure out their set number by figuring out what frequency they need.

Molly_ch2

In chapter 2 one of the main ideas that  I took away from the chapter was the idea of values relating to the product. An example of this is the one that the book gave by telling us why mothers loved Kraft. I think this is interesting that if you dive in deeper to why someone likes something then that can help you develop a brand value. One brand that a really like is Coca Cola. It's refreshing and makes me happy. One of Coca Cola's core values is to make people feel good and you can see that they achieved this. Coca Cola wouldn't know how their product effected people unless they did research just like Kraft. If consumers like myself didn't let them know why we enjoyed a product then  they wouldn't know what their product's core values should be.
https://hbr.org/2002/07/make-your-values-mean-something