Allex_Chp12

Clutter and Competition

The more successful a magazine becomes, the more advertising pages it attracts, and this leads to greater clutter. This clutter can make it difficult for an advertiser to gain readers' attention and draw them into the ad. Therefore, many print ads use strong visual images, catchy headlines, or some creative techniques to grab the interest of magazine readers.

http://www.themost10.com/10-most-effective-magazine-ads/