Monica_Ch12

***I'm at my softball games***

Consumer Receptivity and Engagement

Magazines are interesting because consumers who read them are more receptive to advertisements in magazines than in any other medium. Advertisements are shown to be a valuable part of the magazine themselves. Consumers find them enjoyable and acceptable, which does not often happen in other mediums such as television and radio.

I have found an article that explains the benefits of magazine advertising.
http://smallbusiness.chron.com/benefits-magazine-advertising-3586.html