Michelle_Ch21

4 Ways Advertisers Get Us and Keep Us

We are bombarded with advertisements every single day and have become susceptible to purchasing useless objects. How are advertisers able to make us buy things that we don't need? The article I found has a video that discusses the 4 ways advertisers are able to get to us. 

• Empowerment ads
• "Aww" Moment ads
• The celebrity ads
• The "welcome to the club" ads

Somehow advertisers are able to show us David Beckham in a pair of tennis shoes and suddenly we are purchasing the same pair even though we have 4 more pairs in our closet. Some consider advertising to be manipulative while others use our emotions to their advantage. 

http://www.treehugger.com/culture/how-commercials-get-us-buy-stuff-we-dont-need.html

Brynn_Chp21

10 Racist Ads

Whether international or domestic, national or local, brands and agencies continue to put out material in print, television and web ads filled with racism. With the world of social media acting as a taste-police, many of these campaigns get shut down quickly, never to be seen again.

Molly_chp21

Advertising and promotion ethics

This chapter focuses on ethics used in advertising. Ethic issues can be damaging to a company and is something companies need to watch out for. When there are these ethical issues many types of advertising can be banned for crossing that line. When you have a company you want to be known for good ethics. If you do something that is unethical then it can hurt you in various ways. An example that recently came out that had ethic issues is the Kendall Jenner Pepsi ad. This ad had a lot of controversy and made people question Pepsi's ethics.

This article goes into depth of why this ad sparked controversy.

http://money.cnn.com/2017/04/04/media/kendall-jenner-pepsi-ad/

Kaitlyn_Chp21

Advertising and Children

Advertising to children can be extremely influential. Children themselves can't purchase products but they can convince other family members to. The Council of Better Business Bureau's Children's Advertising Review Unit helps to manage what types of appeals children can see.
The book says that children between the ages of 6-12 spend around 7.4 hours a week online. Children 2-7 are exposed to around 13,904 ads a year. 30,155 for 8-12 and 28,655 for 13-17.

Here is a recent example of companies trying to get around advertising to children:
https://www.nbr.co.nz/article/six-brands-target-children-hidden-junk-food-advertising-digital-media-prof-ck-201930

Cinthya_ch21

Advertising encourages materialism

Many critics claim that advertising has an adverse effect on consumer values by encouraging materialism. It focuses on material things rather than intellectual or spiritual concerns. A major contributor to materialism in advertising is

-seeks to create needs rather than merely showing how a product or service fulfills them
-surrounds consumers with images of material Possesion brings good living
-possession are symbols of sex of status, success, and accomplishment

Many people argue that materlism is acceptable because it stresses hard work and individual effort and a  invitation to posses these items.http://www.becomingminimalist.com/superbowl-ads-mistruth/

Katelyn_Chp21

Advertising Makes People Buy Things They Don't Need: Manipulation

These ads portray a sense of necessity to the consumer. No, your kids don't need legos. No, Coke isn't a replacement for ibuprofen. No, your husband won't love you more if you wear new stockings. I chose these older ads because it's more obvious. The manipulative language and persuasion is sometimes harder to catch in the newer ads.

Stephanie_Ch.21

Advertisement and Women

Modern advertisement can't even avoid stereotyping women. We are still shown as keeping vanity as a priority, doing chores such as cooking or cleaning, and being mothers. We are shown inferior to men and women are sexualized and portrayed as objects.

Though it is still evident we are still portrayed as housewives or models in the media, at least it's not as bad as before and there is some progress. Think link shows horrible examples of what it used to be.

http://www.businessinsider.com/sexist-vintage-ads-2015-9/#vw-1964-women-are-soft-and-gentle-but-they-hit-things--she-can-jab-the-hood-graze-the-door-or-bump-the-bumper--13

Allex_Chp21

Advertising Encourages Materialism

Many critics claim advertising has an adverse effect on consumer values by encouraging materialism. Major contributors can be when an ad seeks to create needs instead of correctly represent the product or service, claim that possessions are symbols of status, success, and accomplishments, and surround consumers with images of the "good life" and suggest this will lead to happiness.

https://psmag.com/for-children-tv-commercials-are-a-catalyst-to-materialism-eacd1ece9382

MaeghanE_Chp21

Competitive Advertising
Brands have always used outstanding, eye-catching advertisement strategies to win the hearts and minds of people. Some brands attempt to use gigantic billboard or a full front page on newspapers to get attention of more consumers.
Massive imagery with a killer catchphrase – Yeah that will do.
But your competitors won’t let you enjoy the spotlight alone. It is only then when things get much more intense and entertaining for consumers.
Sometimes brands have even taken the battles from billboards to the space and beyond. Basically some are willing to do anything to build the hype.

 http://www.oddee.com/item_98476.aspx

Alyssa_Ch21

Advertising and Stereotyping: African Americans and Hispanics

African Americans and Hispanics have also been the target of stereotyping in advertising. Advertisers ignored nonwhite ethnic groups as identifiable subcultures and viable markets for many years. Ads were rarely targeted towards minorities. Using Hispanics or African Americans as spokespersons, communicators, models, or actors rarely happened. A study on minorities in magazine print ads showed that 83.8% of all models used were Caucasian, 9.5% African American, and 6.6% were Asian American. And even though they were represented, mostly all the Asian Americans were depicted in science, business, and technology media.  

http://thoughtcatalog.com/nico-lang/2013/09/41-mind-blowingly-racist-vintage-ads-you-need-to-see/

Zannyell_Chap21

FALSE ADVERTISEMENTS 

iI feel like false advertisement is a common statement and it is thrown around so often but in reality majority of all ads a falsely advertised. Instead of ice cream on commercials they use mashed potatoes, instead of milk they use glue, the food that you think is "freshly made" isn't even steaming hot, it's just hot cotton balls. There are also companies that just throw around the words scientifically and clinically proven, which aren't necessarily true.

Rachel_Chp21

Product Differentiation

This chapter talks about product differentiation. This article goes through what product differentiation is, how this is done, and why.

http://smallbusiness.chron.com/role-advertising-product-differentiation-64929.html

Elissa_Chp21

This article details the connection between food advertisements and childhood obesity. The chapter mentions that critics are concerned by how advertisements negatively affect impressionable children. This article shows the real health affects advertising can have on youth. The article also mentions the connection between advertisements and other eating disorders. An interesting statistic in the article is that with one more hour of TV viewing, children are likely to consume 47 more calories/day.
http://www.apa.org/topics/kids-media/food.aspx

Christine_Ch21

In the book it discusses how with all of the advertisements that are going in this world it brings about more having more needs than the potential and service of the product. With this idea it brings about materialism. The definition of materialism is the preoccupation with or emphasis on material objects, comforts, and considerations, with a disinterest in or rejection of spiritual, intellectual, or cultural values. Most advertisements are revolved around making someone form a need for something. From this link Opree did a study on teens. through her study she found out that the teens who watched more television were more unhappy than teens that didn't. Most advertisements gives a feeling that if you buy a certain product it will make you popular or you will be happy. The things you already have are not enough through advertisements.

http://sites.psu.edu/jcatenarcl/2016/03/03/advertisings-effect-on-materialism/

Kayla_Chp21

False Advertising Scandals

Untruthful and deceptive advertising was discussed in chapter 21, as well as a couple of other chapters. Chapter 20 also discussed legal barriers false advertisements. So I found an article that combines the two.

14 False Advertising Scandals That Cost Brands Millions

Alexa_Ch21

Chapter 21 discusses how advertising encourages materialism. I find this to be true throughout all age groups and income levels, just on different levels. A car advertisement would appeal materialistically to an adult whereas a toy or video game advertisement would appeal to a child. This tactic is effective, but it has adverse societal effects. 

The article below is an overview of the negative effects on families caused by the materialism that advertising encourages.

http://sites.psu.edu/jcatenarcl/2016/03/03/advertisings-effect-on-materialism/

Madison_CH21

Racial Stereotyping in Advertisement

Racist Commercials

This article has a list of racist commercials including representing Obama as a monkey. The list only gets worse. *Some videos aren't working*

Monica_Chp21

Advertising as Offensive or in Bad Taste **At softball games**

There are many ways that advertisements can offend people. The type of appeal or the manner of presentation will influence whether the advertisement is offensive. Often, when talking about contraceptives, feminine products, women's undergarments, etc. the producers for the commercial will have to be very careful of how they present the product to be advertised.

Below is an advertisement for Trojan condoms that has aired on T.V.

https://www.youtube.com/watch?v=iLoiYM4bP7s

Mackenzie_Chp. 21

Advertising and Stereotyping: Women

The portrayal of women in advertising is an issue that has received a great deal of attention through the years. Advertising has received much criticism for stereotyping women and failing to recognize the changing role of women in our society. Critics have argued that advertising often depicts women as preoccupied with beauty, household duties, and motherhood or shows them as decorative objects or sexually provocative figures. The various research studies conducted through the years show a consistent picture of gender stereotyping that has varied little over time. Portrayals of adult women in American television and print advertising have emphasized passivity, deference, lack of intelligence and credibility, and punishment for high levels of effort. Men have been portrayed as constructive, powerful, autonomous, and achieving. 

http://www.campaignlive.co.uk/article/six-stereotypes-women-advertising/1426391

Megan_Chp21

Sexual Appeal Advertising

http://smallbusiness.chron.com/examples-sex-appeal-advertising-works-60861.html

Sexual appeal advertising gets a lot of criticism because it degrades people. Usually these people are women. The ads turn them into sexual objects. Skyy Vodka does this a lot. However, sexual advertisings work for the most part. This link says that it works because teasing, supporting, it's in the product, and subliminal ads.

Kendra_Ch21

Shock Advertising

Shock advertising is when marketers use nudity, sexual suggestiveness, or other startling images to get consumers' attention. Many advertising experts argue that what underlies the increase in the use of shock advertising is the pressure on marketers and their agencies to do whatever it takes to get their ads noticed. Critics argue that the more advertisers use the tactic, the more shocking the ads have to be to get attention.

This link shows 33 shocking ads
http://blazepress.com/2015/07/33-shocking-adverts-that-will-make-you-stop-and-think-about-society/