Michelle_Ch20

Puffery

Puffery is "advertising or other sales presentations which praise theme to be sold with subjective opinions, superlatives, or exaggerations, vaguely and greenly stating no specific facts." Puffery is very common in advertising. Chocolate companies, car companies, and other companies with a lot of competition use puffery to set themselves apart. The article I found explains puffery more in depth. It talks about how puffery claims are subjective based on the companies perspective, but it is not intended to deceive the audience. The use of puffery is stated in the Uniform Commercial Code. The FTC says that consumers expect exaggeration, which makes puffery legal up to a point. 

"The claims made by puffery may be false, but they are not really lies because no one can disprove them"

http://smallbusiness.chron.com/puffery-advertising-24357.html

Elissa_Chp20

Many ads today and in the past have not been responsible in showing diversity of body image. Showing slender, blonde, white women in their ads repeatedly has adverse affects on the body image of women. Companies are getting more creative and showing different body types, but it is, nevertheless, still an issue. This article from Harvard discusses some of the harm in showing only one type of woman in advertisements. https://www.hsph.harvard.edu/news/features/advertisings-toxic-effect-on-eating-and-body-image/

Stephanie_ch.20

Federal Communications Commission
The FCC was founded in 1934 to regulate what is being broadcast to ensure it is appropriate and fair to audiences. This includes radio, television, and phone. They enforce their laws on live events and acts as a supervisor. Companies can be fined for breaking the rules.

This is from their website and states the standard they hold and look for, and encourage anything to be reported if it isn't.

https://www.fcc.gov/consumers/guides/obscene-indecent-and-profane-broadcasts


This link shows an example of how much you can be fined because of swearing on air.

https://en.wikipedia.org/wiki/Federal_Communications_Commission_fines_of_The_Howard_Stern_Show

Katelyn_Chp20

Sales Promotion: Contests and Sweepstakes

Contests and sweepstakes are regulated heavily by federal and state agencies. You can't classify your contest or sweepstakes as a lottery, and you have to have to provide full disclosure of the promotion. This article gives five tips about how to run a successful social media sweepstakes.

Kayla_Chp20

A Well Done Advertisement

Pandering to Everyone

I saw this advertisement on Facebook and actually saved it for the purpose of my next blog post. In class we've been talking about how to target different groups of consumers, but I thought this ad did a really good job of targeting numerous groups. For example, "you might be mistaken for an outdoorsy guy".

This targets people, namely fathers (since it's advertised on pages for men such as Fatherly), who aren't really outdoorsy, but want to appear that way. It also target people who really are outdoorsy, but want the convenience of a Qube tent. It also attracts people who frequently camp in large groups. This might also pander to families in which the parents might want some privacy from their kids at times. It also attracts adults who like to camp, but whose kids might be to young or just not appreciate it through their solar powered charging stations.

Cinthya_Ch20

Why do Advertisers use Deceptive Advertising?




In the article is says that marketers use false advertisement to make things appear more appealing. The website shoes examples of photo shopped ads compared to the original picture.


https://reviews.financesonline.com/the-art-of-deceptive-advertising-reviewed/

Kaitlyn_Chp20

Advertising Substantiation

The FTC started the advertising substantiation program in 1971, requiring advertisers to have documentation supporting their claims. Claims like: safety, performance, efficacy, quality, or comparative price. This helps consumers to make rational and informed decisions.

Some recent advertisement claims:

No Man's Sky
http://www.polygon.com/2016/9/28/13093588/no-mans-sky-advertising-standards-authority-false-advertising

https://www.forbes.com/sites/kevinmurnane/2016/11/30/no-mans-sky-cleared-of-false-advertising-claims/#4be152c33ceb

SeaWorld
https://www.thestreet.com/story/13974788/1/seaworld-faces-consumer-suit-over-false-advertising.html

Molly_chp20

One of the of main ideas in this chapter is deceptive advertising. Spamming is a form of deceptive advertising. Spamming is when someone sends multiple unsolicited electronic messages. This continues to be a major issue. Even having laws like the CAN-SPAM law spammers still find ways to get past this law. Everyone finds spamming to be annoying. I hope that there could be some sort of law that could eliminate spam for good. The article I choose is ways that you can prevent spam.http://www.techsoup.org/support/articles-and-how-tos/things-you-can-do-to-prevent-spam

Brynn_Chp20

The Art of Deceptive Advertising

There are many tricks that advertisers use to make their products more appealing to potential consumers. These tricks can be straight out lies or just using a certain camera angle to make a pool look bigger.

The Art of Deceptive Advertising

Mackenzie_Chp 20

Affirmative Disclosure

 An ad can be literally true yet leave the consumer with a false or misleading impression if the claim is true only under certain conditions or circumstances or if there are limitations to what the product can or cannot do. Thus, under its affirmative disclosure requirement, the FTC may require advertisers to include certain types of information in their ads so that consumers will be aware of all consequences, conditions, and limitations associated with the use of a product or service. The goal of affirmative disclosure is to give consumers sufficient information to make an informed decision. 

http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/10913-affirmative-disclosure.html

Allex_Chp20

Wheeler-Lea Amendment

Congress passed this amendment in 1938 which amended section 5 to the FTC Act to read: "Unfair methods of competition in commerce and unfair or deceptive acts or practices in commerce are hereby declared to be unlawful." This extended the FTC's jurisdiction over false advertising of foods, drugs, cosmetics, and therapeutic devices.

http://www.businessinsider.com/false-advertising-scandals-2016-3/#tesco-was-criticised-for-an-ad-in-response-to-the-horsemeat-scandal-which-suggested-the-problem-affected-the-whole-food-industry-4

MaeghanE_Chp20

Advertisement overshadowing

http://www.businessinsurance.org/9-controversial-ads-that-overshadowed-their-product/


Advertisements are meant to catch peoples attentions but sometimes they overshadow the actual product. Creators can push the ads too far and create controversy and maybe even ruin the brand all together.

Sydney_Chap20

https://www.youtube.com/watch?v=Yv1Bw2x4SCw

Top ten examples of false advertisement.

Monica__Ch20

Self-Regulation Made by Media

Different medias such as magazines and t.v. commercials use self-regulation in the advertising industry. There is always most likely going to be a form of advertising review process. If the company finds anything offensive or objectionable, they will ban the advertisement or adjust it. Here is a link to a banned Doritos advertisement.

https://www.youtube.com/watch?v=T1LCc2TK1vw

Madison_CH20

Exaggeration in Advertisement 

Examples of Hyperbole in Advertising  

This article gives some examples of how some brands use exaggeration and hyperboles in their ads

Kendra_Ch20

Puffery

Puffery is advertising or other sales presentations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. Puffery is very common in advertising. Some examples from the book are that Nestlé claims "Nestlé makes the very best chocolate", BMW uses the tagline "The Ultimate Driving Machine", and Snapple advertises that its beverages are "made from the best stuff on Earth". Superlatives such as greatest, best, and finest are puffs that are often used. The link I provided explains the difference between Puffery and False Advertising.

http://smallbusiness.chron.com/difference-between-false-advertising-puffery-66945.html

Megan_Chp20

Deceptive Advertising

http://www.businessinsider.com/false-advertising-scandals-2016-3

The book says that when there are deceptive or misleading advertisements it makes it less credible and harder for consumers to trust the future advertisements. This should be a big concern to all marketers. It also defines Puffery, which is advertising or other sales presentations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. Puffery has generally been viewed as a form of poets license or allowable exaggeration. The link shows 18 false advertising scandals.