Madison_CH21

Racial Stereotyping in Advertisement

Racist Commercials

This article has a list of racist commercials including representing Obama as a monkey. The list only gets worse. *Some videos aren't working*

Madison_CH20

Exaggeration in Advertisement 

Examples of Hyperbole in Advertising  

This article gives some examples of how some brands use exaggeration and hyperboles in their ads

Madison_CH18

NIVEA's Latest Terrible Advertisement

So NIVEA recently posted a really bad, not thought out advertisement on their facebook, and after many white supremacist comments, including, but not limited to, "Heil Hitler" and many pictures of swastikas, they removed the post. But not before I could screenshot it!

Madison_CH12

The Disadvantages of Magazine Advertising

http://yourbusiness.azcentral.com/disadvantages-magazine-advertising-3527.html

This article discusses the negative aspects of magazine advertisement. This includes the limited reach, long lead times, clutter, and cost. 

Madison_CH11

Syndicated TV Shows

Best Syndicated Shows in TV History

This is a WordPress blog post. The two people who run this blog made a post of each of their top 5 favorite syndicated TV shows

Madison_CH10

What's the Mood of Your Target Audience

Know Your Audiences Mood To Make Your Advertising More Effective

This article discusses the correct way to use your audience's mood to pitch your product or service to them and how to find the right mood for your ad.

Madison_Ch.9

Customer Testimonials In Advertising 

How to Use Customer Testimonials in Advertising

This article talks about how to get good testimonials from your consumers and how to effectively put them in your advertising. 

Madison_CH8

Unsuccessful Slogans

7 Shockingly Bad Slogans Major Corporations Went With

This article talks about some weird or unsuccessful slogans companies decided to use (for some odd reason). This article includes my personal least favorite "Not for Women" used by Dr. Pepper when they first started making "Dr. Pepper 10" which only had 10 calories per serving. It had a terrible taste to go along with its terrible tagline.

Madison_CH6

Psychological Tactics Used by Marketers to Influence Consumer Behaviors

https://www.fastcompany.com/3032675/hit-the-ground-running/5-psychological-tactics-marketers-use-to-influence-consumer-behavior

This article discusses the different ways marketers appeal to their consumers and how their marketing tactics change the consumer's behavior.

Madison_SuperBowlAd

"Like a Girl"- Always

https://www.youtube.com/watch?v=yIxA3o84syY


I really enjoyed this ad when it first aired because I thought it was empowering to women young and old and I personally think that is much-needed.

Madison_CH5

Viral Marketing

https://www.entrepreneur.com/article/233207

This article showcases 10 marketing campaigns that went viral. I thought this article was interesting because these are very good examples of successful viral marketing and I recognized most of them. The article also gives each of these campaigns a "special title" that helps further explain how the company did it. Nothing very long or overly fascinating. Mainly just good examples.

Madison_CH3

Organizing for Advertising

http://www.gaebler.com/Organizing-for-Advertising.htm

This article discusses how advertising agencies are slowly transitioning more and more into marketing agencies because using advertising agencies to organize for advertising is more used in production businesses. Another reason is because "In organizing for advertising a management may decide to make use of its own advertising department's resources. The management may also opt to use an external advertising agency. It may indeed opt to use both of these options." Aka many companies already have their own advertising department to organize everything for them.

Madison_CH1

Marketing When You Have a Small Business

http://www.marketingforsuccess.com/ic/marketing/small-business-marketing-strategies/

I found this article about helpful ways small business owners can market to the community because as a child I had always pictured myself owning my own business (whatever that business may be) and making loads of money off of it. Obviously, my plans have changed and I've grown to realize it isn't that simple. None the less I find it interesting to see the differences in marketing when you own a small business and marketing when you're a big corporation.