Jilda_Ch15

 Sponsorships  

Chapter 15 talks about advertisements on the internet and one of the forms it mentions is sponsorships.

There are two types:

-Regular sponsorships are when a company pays to sponsor a section of the site.

- Content sponsorships are more involved agreements, in which the sponsor not only pays for name association but participates in the content itself.

https://www.grapevinelogic.com/brands/how-it-works