Rachel_Chp21

Product Differentiation

This chapter talks about product differentiation. This article goes through what product differentiation is, how this is done, and why.

http://smallbusiness.chron.com/role-advertising-product-differentiation-64929.html

Rachel_chp18

Measuring the effectiveness of sponsorships

This is an article I found about measuring the effectiveness of sponsorships. He goes over how it is usually a forgotten area of brand research, why it doesn't get measured and why it should be measured. https://www.marketstrategies.com/blog/2015/03/measuring-the-value-of-sponsorships/

Rachel_chp12

Types of Newspapers

The book talks about daily weekly and national newspapers as well as special audience newspapers and newspaper supplements. These newspapers will fall into one of two categories, tabloids or broadsheets.

https://www.reference.com/art-literature/different-kinds-newspapers-d1e43c144839d7d9

Rachel_chp11

Advantages of Radio

https://www.strategicmediainc.com/newsroom/top-3-advantages-radio-advertising

This article talks about the top 3 advantages of radio advertising.

Rachel_Chp10

Promotional Scheduling

http://www.yourarticlelibrary.com/advertising/media-scheduling-types-strategies-and-factors/48667/

Promotional scheduling is when you try to time your promotional efforts so they will coincide with the highest potential buying times. This is so they are getting the most from their advertising budget.

Rachel_Chp9

Testimonial Advertising

When a user of the product or service is giving a review and telling you to use it rather than the business or manufacturer.

This article gives different examples of testimonials such as celebrities or expert opinions.

http://smallbusiness.chron.com/techniques-testimonials-advertising-11792.html

Rachel_Chp8

D’Arcy Masius Benton & Bowles’s Universal Advertising Standards

This chapter talked about these advertising standards. This article gives some background on these companies and some of the large businesses that were their clients.

http://adage.com/article/adage-encyclopedia/d-arcy-masius-benton-bowles/98430/

Rachel_Chp7

Factors Influencing Sales

Types of Decisions made by consumers
http://www.sellingpower.com/content/article/?a=4487/nine-factors-that-influence-buying-decisions

I thought this article was interesting. It goes through different decision making consumers go through when buying a product or service. These different types of decisions can influence sales.

Rachel_SuperBowlAd

http://kfor.com/2017/02/05/coca-colas-super-bowl-commercial-already-has-people-talking/

This is a Coca-Cola ad. This ad itself is not new, it is actually three years old, but they re-ran it this year with the song sung in 8 different languages.

Rachel_Chp5

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-consumer-decision-journey

This is a page on a marketing and sales company's website. This page is about the consumer decision journey. They go into a little more dpeth in this short article and have the same kind of diagrams as in the book. I thought it was interesting to see these being used in real life by a real company outside of class.

Rachel_Chp3

https://www.theguardian.com/small-business-network/2015/aug/04/experts-guide-choosing-creative-agency-business

I chose this article because it talks about how to chose a creative agency for your business. I think that is a really interesting process. Who you choose can  make a big difference for your business.

Rachel_chp2

http://www.marketingdonut.co.uk/marketing-strategy/your-target-market/six-steps-to-defining-your-target-market

This is an article about selecting a target market. They talked about this idea in the chapter and this article puts it into clear basic steps so you can find your target market on your own.