Cinthya_Ch12

The Future of Newspaper

Newspaper remain an important advertising medium, but revenue has significantly declined over the past few years. Newspaper generate most of their advertising revenue from local advertisers, and retailers. News papers account for less than 5 percent on regional and local marketers or their advertising revenue. Newspapers not only have problems of reproduction and quality and rate differentials they also have to battle other types of media. Newspapers are getting outsourced by the Internet. Fewer people are purchasing newspapers and are relaying on media as a primary source.

http://www.poynter.org/2016/newspaper-declines-accelerate-latest-pew-research-finds-other-sectors-healthier/416657/