Molly_chp21

Advertising and promotion ethics

This chapter focuses on ethics used in advertising. Ethic issues can be damaging to a company and is something companies need to watch out for. When there are these ethical issues many types of advertising can be banned for crossing that line. When you have a company you want to be known for good ethics. If you do something that is unethical then it can hurt you in various ways. An example that recently came out that had ethic issues is the Kendall Jenner Pepsi ad. This ad had a lot of controversy and made people question Pepsi's ethics.

This article goes into depth of why this ad sparked controversy.

http://money.cnn.com/2017/04/04/media/kendall-jenner-pepsi-ad/