MaeghanE_Chp22

Public Relations

https://www.forbes.com/sites/robertwynne/2016/01/21/five-things-everyone-should-know-about-public-relations/#681d68e62a2c


This article talks about how not many people can say what public relation is or even does. 5 important questions are answered. Public relation specialists always look for the positive in EVERYTHING, shaping a clients image for the better even from the worst situations.

MaeghanE_Chp21

Competitive Advertising
Brands have always used outstanding, eye-catching advertisement strategies to win the hearts and minds of people. Some brands attempt to use gigantic billboard or a full front page on newspapers to get attention of more consumers.
Massive imagery with a killer catchphrase – Yeah that will do.
But your competitors won’t let you enjoy the spotlight alone. It is only then when things get much more intense and entertaining for consumers.
Sometimes brands have even taken the battles from billboards to the space and beyond. Basically some are willing to do anything to build the hype.

 http://www.oddee.com/item_98476.aspx

MaeghanE_Chp20

Advertisement overshadowing

http://www.businessinsurance.org/9-controversial-ads-that-overshadowed-their-product/


Advertisements are meant to catch peoples attentions but sometimes they overshadow the actual product. Creators can push the ads too far and create controversy and maybe even ruin the brand all together.

MaeghanE_Chp18

New Print Pre-testing -  How to conduct a pre-test

http://www.thehealthcompass.org/how-to-guides/how-conduct-pretest

This guide shows steps and best ways to run a successful pre-test. Running one can be challenging if you do not know what you are aiming for. You need to outline the test, choose the right test, plan for it, develop questions, conduct test and then lastly summarize the results. This guide is a helpful hand at a much needed step to get your product perfect and ready to be put out into the world.

MaeghanE_Chp15

http://www.practicalecommerce.com/articles/100140-plan-4promotion

Search engines Linking strategies Viral strategies Public relations

Traditional media E-mail publishing Networking Paid advertising

These are the eight most popular ways to promote a business more through the internet. This has become more common from how our society use o the internet has become stronger. You want your business to be seen and put out the strongest way. Pop ups on websites, commercials in video, someone talking about your business,etc. Not all are equally effective but these 8 are the most used. 

MaeghanE_Chp12

http://www.foliomag.com/untold-story-magazine-media-winning/

The Untold Story of How Magazine Media is Winning.
.

The article talks about the new model of how people see magazines and interact with them. Print revenue went down and digital media is working it's way up. In 2004, digital media was not even an option and ten years later it is starting to take over with how the society is developing. People like the quick access and also the now more popular events which help bring in a lot of companies most revenue.

Maeghan_E_Chp11

This gives 10 reasons why we watch more Tv than other things. It goes from the shows are getting better and more intriguing than going out. Also we may just not have the money to go out and we already have the Television that has something on at all times. Social media even tells us when to tune into to go watch tv and reminders of what we are missing if we don't.

tvhttps://www.theguardian.com/tv-and-radio/2013/mar/18/10-reasons-watching-more-tv

Maeghan_E. Ch.10

https://www.smashingmagazine.com/2011/07/the-medium-is-the-message/

McLuhan’s Theory

"McLuhan had no opportunity to experience the Web the way we know it today, but that didn’t stop him from exerting a huge influence on it. It was McLuhan who first spoke about technology and communication having the ability to create a “global village.” Most notably, McLuhan’s expression “The medium is the message” has had a resounding impact not just on Web design but on mass media in general."

In this article, it takes us through the different parts of the theory. It is easy to get the get the general point but not many go deeper for the "deeper truth". It starts with what is on the surface to the takeaway of the theory.

“The medium is the message” as a phrase sums up a much deeper communication theory, which is that the medium through which we choose to communicate holds as much, if not more, value than the message itself."

MaeghanE_SuperbowlAd

http://www.superbowlcommercials.co/avocados-from-mexico/

I liked this commercial because it jokes about advertising and how much people love guacamole.

MaeghanE_Chp.3

Ad companies paying settlements to not be audited.


 Clients of companies noticed and brought up how the ad companies they were working with, didn't always tell them everything. Some companies were making and keeping more of what they made. I chose this article because it tells about a hidden side of advertising companies. Companies started making deals for the clients who figured out the scam, to keep hush. Once asked about theses settlements they deny that anything like that took place.


http://www.businessinsider.com/ad-agencies-paying-settlements-contracts-2017-1