Cinthya_ch21

Advertising encourages materialism

Many critics claim that advertising has an adverse effect on consumer values by encouraging materialism. It focuses on material things rather than intellectual or spiritual concerns. A major contributor to materialism in advertising is

-seeks to create needs rather than merely showing how a product or service fulfills them
-surrounds consumers with images of material Possesion brings good living
-possession are symbols of sex of status, success, and accomplishment

Many people argue that materlism is acceptable because it stresses hard work and individual effort and a  invitation to posses these items.http://www.becomingminimalist.com/superbowl-ads-mistruth/

Cinthya_Ch20

Why do Advertisers use Deceptive Advertising?




In the article is says that marketers use false advertisement to make things appear more appealing. The website shoes examples of photo shopped ads compared to the original picture.


https://reviews.financesonline.com/the-art-of-deceptive-advertising-reviewed/

Ch_18

Pretesting Physiological measures


A less common way to pretesting finished commercials involves a laboratory setting. These indicate the receivers involuntary response to the ad. These measures are used to test both print and broadcast ads which includes pupil dilation, galvanic skin response, eye tracking, and brain waves.

http://adage.com/article/adage-encyclopedia/testing-methods/98903/

Cinthya_Ch15

10 Laws of Social Media Marketing

Social Media Marketing is a powerful tool in the world of advertisement. Being able to know your market can help elevate your audience and customer base. In order to have a successful social marketing campaign we must understand the social media marketing fundamentals.
https://www.entrepreneur.com/article/218160

1. The Law of Listening

2. The Law of Focus

3. The Law of Quality

4. The Law of Patience

5. The Law of Compounding

6. The Law of Influence

7. The Law of Value

8. The Law of Acknowledgment

9. The Law of Accessibility

10. The Law of Reciprocity

Cinthya_Ch12

The Future of Newspaper

Newspaper remain an important advertising medium, but revenue has significantly declined over the past few years. Newspaper generate most of their advertising revenue from local advertisers, and retailers. News papers account for less than 5 percent on regional and local marketers or their advertising revenue. Newspapers not only have problems of reproduction and quality and rate differentials they also have to battle other types of media. Newspapers are getting outsourced by the Internet. Fewer people are purchasing newspapers and are relaying on media as a primary source.

http://www.poynter.org/2016/newspaper-declines-accelerate-latest-pew-research-finds-other-sectors-healthier/416657/

Cinthya_ch11

Network Advertisement

 A common way for advertisers to display messages is by purchasing airtime from a television network. Advertisers use network schedules to provide national coverage, regional or local spot to reach markets where additional coverage is desired.The three traditional major networks are NBC,ABC, and CBS. Network advertisements help target specific consumers depending on age group or programs they watch.

http://www.adweek.com/tv-video/why-tv-still-most-effective-advertising-medium-165247/

Cinthya_Ch10

Bad Media Planning

 In chapter 10 it discusses techniques and ways to create effective advertisement planning. I decided to do bad advertisement timing. Problems include difficulty in establishing plan, insufficient information, inconsistent terminology, and time pressures.



http://damiencummings.blogspot.com/2010/10/bad-time-or-bad-media-planning-10.html

Cinthya_ch9

Creative specialist

In the book it talks about how client evaluation is important and a creative specialist has a lot of responsibility to uphold. A creative specialist is a person who is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. They help determine the advertising appeal and execution style. They are an important part of a advertisement companies.  



http://www.snagajob.com/job-descriptions/marketing-specialist/

Cinthya_ch9

Dramatization

Dramatization is a type of execution technique mostly in  television where it focuses on telling a short story with the product or service as the star. Advertisements use drama to draw the viewer into the action.
http://www.businessinsider.com/shock-ads-2011-7#wwf-brasil-tsunami-brazil-2009-1

Cinthya_ch6

Attack Ads

Every two years the book describes the airwaves experiences a huge influx of political advertisement. Political ads fall into two categories, self promotion which are positive ads the highlight the campaigners and the second is attack ads. Attack ads are advertisements whose message is designed to personally attack an opposing candidate or political party. http://www.clotureclub.com/2012/09/top-10-best-political-attack-ads/

Cinthya_Super Bowl ad

https://www.youtube.com/watch?v=dCz2vyzCUd4

I picked this video because I think its so funny and cute!

cinthya_ch5

https://www.buzzfeed.com/kayepublicity/10-most-persuasive-print-ads-of-2014-fkhg

Persuasion ads


In chapter 5 it presents a model called elaboration likelihood of persuasion. The ELM was devised to explain the process by which persuasive communications (such as ads) that lead to persuasion by influencing attitudes.  The messages depends on factors such as involvement, personal relevance, and individual needs. I found this link on buzz feed showcasing the 10 most persuasive print ads in 2014. I also posted the most controversial and effective ads ever that CNCB posted.


http://www.cnbc.com/2014/09/09/the-most-controversial-and-effective-ads-ever.html?slide=5

Cinthya_Ch4

 Environmental Factors Affecting Consumer Behavior

In chapter 4 consumer behavior is defined as the process and activities people engage in when searching for, selecting, purchasing,using evaluating, and disposing of products and services so as to satisfy their needs and desires. Marketers success depends on how well they understand consumer products. They must know the specific needs and how products are translated to consumers. There are many factors that influence consumer purchasing habits such as external factors. Marketers must take in account, culture, social class, personal, and physiological factors. 

The link below is a slide show going into depth about each external factor. 

http://www.slideshare.net/kengeco/4-major-factors-influencing-consumer-behaviour

Cinthya_Ch1

Benefits of Direct Marketing



What is direct marketing? It is a form of advertisement through direct mail, catalogs, Tv ads, telemarketing, print media, and the internet. It encourages consumers to purchase directly from the manufacturer. Many companies have databases that contain customers names, mail, email addresses, geographic, demographics and psychographics information. They also track  media preferences, purchase patterns, and other customer characteristics to target specific ads to customers. Direct marketing is important because it targets ideal customers. Marketers can connect with customers and build personal relationships. It also allows businesses to test new markets and review sales results.  Not only does it benefit the customers it also helps business target their intended market. Examples of companies that use direct marketing are Nordstrom,Kohl's, GEICO direct, and Bank of America.



 https://www.business.qld.gov.au/business/running/marketing/direct-marketing/using-direct-marketing/benefits-direct-marketing