Katelyn_Chp21

Advertising Makes People Buy Things They Don't Need: Manipulation

These ads portray a sense of necessity to the consumer. No, your kids don't need legos. No, Coke isn't a replacement for ibuprofen. No, your husband won't love you more if you wear new stockings. I chose these older ads because it's more obvious. The manipulative language and persuasion is sometimes harder to catch in the newer ads.