MaeghanE_Chp21
Competitive Advertising
Brands have always used outstanding, eye-catching advertisement strategies to win the hearts and minds of people. Some brands attempt to use gigantic billboard or a full front page on newspapers to get attention of more consumers.
Massive imagery with a killer catchphrase – Yeah that will do.
But your competitors won’t let you enjoy the spotlight alone. It is only then when things get much more intense and entertaining for consumers.
Sometimes brands have even taken the battles from billboards to the space and beyond. Basically some are willing to do anything to build the hype.
http://www.oddee.com/item_98476.aspx
Labels: Maeghan_Ely
0 Comments:
Post a Comment
Note: Only a member of this blog may post a comment.
<< Home