Allex_Chp21

Advertising Encourages Materialism

Many critics claim advertising has an adverse effect on consumer values by encouraging materialism. Major contributors can be when an ad seeks to create needs instead of correctly represent the product or service, claim that possessions are symbols of status, success, and accomplishments, and surround consumers with images of the "good life" and suggest this will lead to happiness.

https://psmag.com/for-children-tv-commercials-are-a-catalyst-to-materialism-eacd1ece9382