Alyssa_Ch21

Advertising and Stereotyping: African Americans and Hispanics

African Americans and Hispanics have also been the target of stereotyping in advertising. Advertisers ignored nonwhite ethnic groups as identifiable subcultures and viable markets for many years. Ads were rarely targeted towards minorities. Using Hispanics or African Americans as spokespersons, communicators, models, or actors rarely happened. A study on minorities in magazine print ads showed that 83.8% of all models used were Caucasian, 9.5% African American, and 6.6% were Asian American. And even though they were represented, mostly all the Asian Americans were depicted in science, business, and technology media.  

http://thoughtcatalog.com/nico-lang/2013/09/41-mind-blowingly-racist-vintage-ads-you-need-to-see/