Stephanie_Ch.21

Advertisement and Women

Modern advertisement can't even avoid stereotyping women. We are still shown as keeping vanity as a priority, doing chores such as cooking or cleaning, and being mothers. We are shown inferior to men and women are sexualized and portrayed as objects.

Though it is still evident we are still portrayed as housewives or models in the media, at least it's not as bad as before and there is some progress. Think link shows horrible examples of what it used to be.

http://www.businessinsider.com/sexist-vintage-ads-2015-9/#vw-1964-women-are-soft-and-gentle-but-they-hit-things--she-can-jab-the-hood-graze-the-door-or-bump-the-bumper--13