Cinthya_ch21

Advertising encourages materialism

Many critics claim that advertising has an adverse effect on consumer values by encouraging materialism. It focuses on material things rather than intellectual or spiritual concerns. A major contributor to materialism in advertising is

-seeks to create needs rather than merely showing how a product or service fulfills them
-surrounds consumers with images of material Possesion brings good living
-possession are symbols of sex of status, success, and accomplishment

Many people argue that materlism is acceptable because it stresses hard work and individual effort and a  invitation to posses these items.http://www.becomingminimalist.com/superbowl-ads-mistruth/