Kendra_Ch20

Puffery

Puffery is advertising or other sales presentations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. Puffery is very common in advertising. Some examples from the book are that Nestlé claims "Nestlé makes the very best chocolate", BMW uses the tagline "The Ultimate Driving Machine", and Snapple advertises that its beverages are "made from the best stuff on Earth". Superlatives such as greatest, best, and finest are puffs that are often used. The link I provided explains the difference between Puffery and False Advertising.

http://smallbusiness.chron.com/difference-between-false-advertising-puffery-66945.html