Kayla_Chp20

A Well Done Advertisement

Pandering to Everyone

I saw this advertisement on Facebook and actually saved it for the purpose of my next blog post. In class we've been talking about how to target different groups of consumers, but I thought this ad did a really good job of targeting numerous groups. For example, "you might be mistaken for an outdoorsy guy".

This targets people, namely fathers (since it's advertised on pages for men such as Fatherly), who aren't really outdoorsy, but want to appear that way. It also target people who really are outdoorsy, but want the convenience of a Qube tent. It also attracts people who frequently camp in large groups. This might also pander to families in which the parents might want some privacy from their kids at times. It also attracts adults who like to camp, but whose kids might be to young or just not appreciate it through their solar powered charging stations.