Megan_Chp20

Deceptive Advertising

http://www.businessinsider.com/false-advertising-scandals-2016-3

The book says that when there are deceptive or misleading advertisements it makes it less credible and harder for consumers to trust the future advertisements. This should be a big concern to all marketers. It also defines Puffery, which is advertising or other sales presentations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. Puffery has generally been viewed as a form of poets license or allowable exaggeration. The link shows 18 false advertising scandals.