Parris Davis_Ch.11

Radio Syndication 

"Broadcasting syndication is the licensing of the right to broadcast television programs and radio programs by multiple television stations and radio stations, without going through a broadcast network."

A really popular syndicated radio show in St. Louis, MO is the Ricky Smiley MorningShow that is broadcasted on 104.1 from 5:00 a.m.-9:00 a.m.

HOT 104.1 Weekly Radio Schedule

Elissa_Chp11

This link contains the price of airing an ad during different TV shows. Although TV is becoming a less popular medium, the cost of showing an ad on TV is still one of the most expensive investments in advertising. The most expensive show last year to air a commercial during was Empire.
http://adage.com/article/media/ad-pricing-chart-sunday-night-football-empire-broadcasts-most-expensive-ad-buys/300516/

Christine_Ch 11

Receptivity

Radio has commercials that are more relevant to a person's life than a cable commercial. In the book it said there were studies done that showed most people thought radio advertising. This link gives key points to think about when making a great radio advertisement. I think all of the points they mentioned are ways people can relate to it. Key #4 is to be authentic. The website mentions that the best commercial is when the speaker is being authentic with the listener instead of just thinking of how to make a profit.

https://www.strategicmediainc.com/newsroom/top-ten-keys-creating-great-radio-ads

Alexis Lee ch. 11

Time periods for TV goes according to the audience that is targeted. They are divided into timeparts. For example, daytime programs draw the smallest audience, since most people are at school or work, and Prime Time draws the largest audience, since everyone is back home. Sunday is also the most popular time for night for television. As you can imagine, this is very important to advertisers.

http://www.medialifemagazine.com/this-weeks-cable-ratings/

Alexa_Ch11

After reading about the limitations of television, I decided to look up the demographics of Today's television watchers. Most of them were from older generations and watched mostly day time TV. I found this topic to be the most relevant because I don't know many people in my generation who still watch live television. Most of us are subscribed to streaming sites and if we do watch regular TV, it's on demand and commercials are skipped. Below is an article about why people are choosing not to watch live television thus, missing out on commercials and advertisements.

http://time.com/3615387/tv-viewership-declining-nielsen/

Maeghan_E_Chp11

This gives 10 reasons why we watch more Tv than other things. It goes from the shows are getting better and more intriguing than going out. Also we may just not have the money to go out and we already have the Television that has something on at all times. Social media even tells us when to tune into to go watch tv and reminders of what we are missing if we don't.

tvhttps://www.theguardian.com/tv-and-radio/2013/mar/18/10-reasons-watching-more-tv

Katelyn_Ch11

Limitations (or competitors) of Television: Netflix

6 Reasons Netflix is Winning

• "in 2015, Netflix's ever-expanding user base accounted for roughly half of the 3% overall decline in U.S. TV viewing" from Here’s How Much Netflix Is Digging Into Network TV’s Audience
• "While audiences are watching more television than ever, they’re watching less of it live, causing ad revenue to shrink." from When Netflix and other on-demand services killed the TV ad golden goose
• "Investment research company Sanford C. Bernstein reported that Primetime television audiences are down 9% year on year as a result of the rise of sites such as Netflix." from NETFLIX: CHANGING THE TELEVISION INDUSTRY FOREVER

Essentially, Netflix could potentially destroy television as we know it. So what will happen to commercials/advertisements? No one wants to sit through commercials. People would much rather pay ten bucks a month for a subscription and be able to watch whatever they want, whenever they want. 

Sydney_Chap11

http://advanced-television.com/2017/03/08/digital-transition-drives-euro-cable-growth/

Digital transition driving Euro cable growth in increasing number percentages.

chloey Ch_11

http://fitsmallbusiness.com/radio-advertising-costs/

I did my post on radio advertising, With 93% of people listening to the radio it is a smart way to advertise. It is more affordable to go through radio advertising then paying for an AD to be created, or a commercial, and trying to fit into TV time.

Things that impact the cost of radio advertising.

- How many people listen in to that radio station.
- The demographic.
- Negotiation, you can usually talk them down about 20-40%.
- The competition.



https://youtu.be/oBXP8l9fyHQ

Stephanie_Ch 11

Sponsorship

Sponsorships allows the company to be involved in the show and the content of it. This way they are directly presented within the programing and can avoid the limited viewer attention effects of commercials. They can also control the number of commercials that play during the program spot. This method is very costly, therefore only large companies can afford this.

This link includes two different strong examples of sponsorship. The companies ended up profiting more and getting more exposure.


https://www.thinkbox.tv/How-to-use-TV/Sponsorship-and-content/TV-Sponsorship/Combining-sponsorship-with-AFP-or-PP

Kayla_Chp11

Why Syndicated Programs Are Always Out of Order

 One show that I love is Flashpoint. It's a crime show based on a SWAT team - complete with snipers, hand-to-hand combat, and tense scenes. Once I found the show on an old satellite station, (it mainly focused on soap operas like One Tree Hill and Days of Our Lives, although I would not, in a long shot, consider Flashpoint a soap opera) I set out to watch all of the episodes. I quickly noticed however, that they were sometimes out of order, or would skip whole sections of the season. In one episode, the two team members who had some chemistry had just decided to go on a date, and two days later they were engaged to be married. *Spoiler alert*, am I right.

http://www.slate.com/articles/news_and_politics/explainer/2009/12/tube_tied.html

So according to this article, it's done for the sake of economics. Popular episodes are played more frequently, and unpopular episodes are skipped, regardless of the chronology of the series.

Great for true lovers of the series, terrible for people who actually want to watch the series.

Rachel_chp11

Advantages of Radio

https://www.strategicmediainc.com/newsroom/top-3-advantages-radio-advertising

This article talks about the top 3 advantages of radio advertising.

Brynn_Chp11

Spot Advertising and the Networks


Spot advertising is becoming a thing of the past according to a Variety article. The article claims that the big networks are tired of the "old way" of these short spot advertising and they are purposely driving them out.  Although the spot advertising is dying out it won't be anytime soon. The main claim against spot advertising is that it doesn't work as well anymore. We are to accustom to this type of advertisement and that a new way of advertising will better capture the viewer. "TV networks will have to hope their new ideas shorten the parade of ads their viewers have to endure while increasing the amount of money they get for the new commercials."



Networks

Madison_CH11

Syndicated TV Shows

Best Syndicated Shows in TV History

This is a WordPress blog post. The two people who run this blog made a post of each of their top 5 favorite syndicated TV shows

Monica_Chp11

Radio: Mental Imagery

Radio encourages listeners to use their imagination when listening to a commercial message. Advertisers let consumers create their own picture of what is happening in a radio message. Sometimes, image transfer will happen. This is when a t.v. commercial are implanted into a radio spot. When the commercial comes on the radio, the consumer thinks back to the t.v. commercial.

Radio Advertisement:
https://www.youtube.com/watch?v=6GrAxdfEjrQ

TV Advertisement:
https://www.youtube.com/watch?v=9Io8F4vMtuM

Kaitlyn_Chp11

Limitations of Television: Costs

It takes a lot of money to get an ad on the air. Not only do you have to buy the airtime but you also have to make the commercial itself. The book says that the average cost of a 30-second commercial can be $350,000. Some companies also want a variety of ads that can appeal to different demographics which costs even more money.

The following link is to a list of the 10 most expensive commercials, as of 2015.
http://www.therichest.com/rich-list/the-biggest/the-10-most-expensive-tv-commercials-ever-made/

Cinthya_ch11

Network Advertisement

 A common way for advertisers to display messages is by purchasing airtime from a television network. Advertisers use network schedules to provide national coverage, regional or local spot to reach markets where additional coverage is desired.The three traditional major networks are NBC,ABC, and CBS. Network advertisements help target specific consumers depending on age group or programs they watch.

http://www.adweek.com/tv-video/why-tv-still-most-effective-advertising-medium-165247/

Jilda_Ch11

Measuring the TV Audience

Audience measurement is very critical to advertisers as well as to the networks and stations. Advertisers need to know the size and characteristics of the audience they are reaching when purchasing a time on a program and the network or station dictates the amount it can charge for a commercial time depending on the audience size and composition.
The size and composition of TV audiences are measured by rating services.
- Television Households: an estimate of the number of households in a market that own a television or a computer that can be used to watch TV shows.
- Program Rating: The percentage of TV households in an area that are tuned to a specific program at a specific time.
- HUT ( Households Using Television): Percentage of homes in a given area where TV is being watched during a specific time.
- Share of Audience: The percentage of households using TV in a specified time period that are tuned to a specific program.

http://www.washingtontimes.com/news/2013/feb/25/harder-and-harder-to-measure-tv-viewership/

Allex_Chp11

The people meter is an electronic measuring device that incorporates the technology of the old-style audimeter in a system that records not only what is being watched but also by whom in 10,000 households.

http://www.nielsen.com/us/en/solutions/measurement/television.html

Michelle_Ch11

Limited Viewer Attention

There are many ways in which a viewer avoids commercials and advertisements while watching television. Zipping is the process of fast-forwarding through commercials, while zapping refers to actually changing the channel to avoid the commercial. More and more are people are switching to online streaming services where commercials are very limited thus leaving companies struggling to find a way to advertise during those programs. 

https://www.theguardian.com/media/2010/aug/24/tv-advertising

The article I found talks about how television ads are skipped by 86% of viewers, but still remain the most memorable way to advertise. Many viewers feel tv ads are more visually appealing and find them more memorable than print or news advertisements. It's interesting to see the statistics of how many people skip advertisements, but still are able to remember and appreciate them. 

Mackenzie_Chp11

Limitations of Radio: Creative Limitations

A major drawback of radio as an advertising medium is the absence of a visual image. The radio advertiser cannot show the product, demonstrate it, or use any type of visual appeal or information. A radio commercial is, like a TV ad, a short-lived and fleeting message that is externally paced and does not allow the receiver to control the rate the receiver to control the rate at which it is processed. Many companies often tend to ignore radio and agencies often assign junior people to the development of radio commercials.

http://frndzzz.com/Advantages-and-Disadvantages-of-Radio

Megan_Chp11

Creativity & Impact

 In the book it says that one of the biggest advantages that television offers is the ability to make an advertisement is the presentation. TV allows sight and sound which can make an ad have a dramatic lifelike mood or image for brands. This offers a tremendous amount of creativity and flexibility. It helps the ad tell a story and create emotion or entertainment for viewers.

The example the book mentions is this Subaru commercial.

https://www.youtube.com/watch?v=SoIisKmjq08

Alyssa_Ch11

Limitations on Television: Fleeting Message

TV commercials on average last only thirty seconds or less and leave nothing tangible for the viewer to examine or consider. Because of the limited amount of broadcast time commercials have become shorter and shorter over time. One of the reasons that they have been getting shorter is because of the inflation of media cost over the past decade. The average cost of a prime-time spot now exceeding $100,000  shorter commercials are a way to keep their media cost in line. A 15-second spot sells for half of a 30-second spot, so advertisers think they can run additional spots to reinforce the message or reach a larger audience.

http://www.tvb.ca/pages/commercial+lengths_htm

Molly_Chp11

One of the main ideas in the book was using contests, sweepstakes, and games to promote sales for your business. This form of sales promotion can create buzz marketing. I have seen this happen where people get hyped up about a contest that a brand is putting on. I think this form of sales promotion is very effective, and can get your audience to remember you. I also believe the use of games can also attract a certain target audience and that's something that the brand needs the consider when they think about doing a game to promote sales.

The article I choose shows the contests on Facebook that were done right.

http://blog.wishpond.com/post/52173284787/10-amazing-examples-of-branded-facebook-contests-done

Kendra_Ch11

Narrowcasting

Narrowcasting is when advertising reaches very specialized markets. The book uses MTV as an example, MTV is used by advertisiers in the Untied States and many other countries to reach teenagers and young adults. The book also mentions CNBC and it reaches a highly educated and affluent audience, The Travel Channel reaches an influential audience that likes to explore, and ESPN is very popular with advertisers who want to target men of all ages. The link I provided explains more about narrowcasting.

http://www.museum.tv/eotv/narrowcasting.htm