Brynn_Chp11

Spot Advertising and the Networks


Spot advertising is becoming a thing of the past according to a Variety article. The article claims that the big networks are tired of the "old way" of these short spot advertising and they are purposely driving them out.  Although the spot advertising is dying out it won't be anytime soon. The main claim against spot advertising is that it doesn't work as well anymore. We are to accustom to this type of advertisement and that a new way of advertising will better capture the viewer. "TV networks will have to hope their new ideas shorten the parade of ads their viewers have to endure while increasing the amount of money they get for the new commercials."



Networks