Stephanie_Ch 11

Sponsorship

Sponsorships allows the company to be involved in the show and the content of it. This way they are directly presented within the programing and can avoid the limited viewer attention effects of commercials. They can also control the number of commercials that play during the program spot. This method is very costly, therefore only large companies can afford this.

This link includes two different strong examples of sponsorship. The companies ended up profiting more and getting more exposure.


https://www.thinkbox.tv/How-to-use-TV/Sponsorship-and-content/TV-Sponsorship/Combining-sponsorship-with-AFP-or-PP