Kaitlyn_Chp11

Limitations of Television: Costs

It takes a lot of money to get an ad on the air. Not only do you have to buy the airtime but you also have to make the commercial itself. The book says that the average cost of a 30-second commercial can be $350,000. Some companies also want a variety of ads that can appeal to different demographics which costs even more money.

The following link is to a list of the 10 most expensive commercials, as of 2015.
http://www.therichest.com/rich-list/the-biggest/the-10-most-expensive-tv-commercials-ever-made/