Jilda_Ch21

Advertising and Children

A controversial topic advertisers have to deal with is the issue of advertising to children. Children are exposed to thousands of ads a year and by influencing them it influences their direct purchases as well as their influence over other family members. Critics argue that children are vulnerable and they don't have the knowledge to understand and evaluate the ads.

http://pediatrics.aappublications.org/content/118/6/2563

Alexis Lee ch. 22

Google has had plenty of issues when it comes to their new attempts to filter search results, so that we don't see fake news or content that we don't want to see. This has caused a rise of controversy.

http://www.theverge.com/2017/4/25/15418490/google-search-snippets-changes-fake-news-offensive-resultsAl

MaeghanE_Chp22

Public Relations

https://www.forbes.com/sites/robertwynne/2016/01/21/five-things-everyone-should-know-about-public-relations/#681d68e62a2c


This article talks about how not many people can say what public relation is or even does. 5 important questions are answered. Public relation specialists always look for the positive in EVERYTHING, shaping a clients image for the better even from the worst situations.

Sydney W_22

http://philadelphia.cbslocal.com/2017/04/24/pinterest-looks-to-reinvent-itself-with-new-advertising-campaign/

Pinterest is looking to reinvent itself with their new ad campaign.

Katelyn_Chp?

I'm at a golf tournament and I don't have the ebook to read chapter 22 but I found these cool interactive advertising campaigns so here's the link https://www.awwwards.com/8-brilliant-interactive-marketing-campaigns.html but really only the first, second, fifth, and sixth videos are cool

Megan_Ch22

Personal Selling

Personal Selling is selling through person-to-person communications process. It is affected by increased emphasis on customer relationship management. The link lists some of the marketing strategies for personal selling. These are, ask questions, address concerns, ask for the sale, and follow up.

http://smallbusiness.chron.com/marketing-strategies-personal-selling-46563.html

Kendra_Ch22

Relationship Marketing

Rather than focusing on a short-term sale, the sales rep tries to establish a long-term bond with the customers. The sales department works with marketing to use techniques like database marketing, message differentiation to different target markets, and tracking of promotional effects to improve the relationship. If the customer does not trust the salesperson there is no relationship and the sale will focus only on price.

The link I provided states 5 reasons why relationship marketing is important in business.
http://kimgarst.com/5-reasons-why-relationship-marketing-is-important-in-business

Michelle_Ch21

4 Ways Advertisers Get Us and Keep Us

We are bombarded with advertisements every single day and have become susceptible to purchasing useless objects. How are advertisers able to make us buy things that we don't need? The article I found has a video that discusses the 4 ways advertisers are able to get to us. 

• Empowerment ads
• "Aww" Moment ads
• The celebrity ads
• The "welcome to the club" ads

Somehow advertisers are able to show us David Beckham in a pair of tennis shoes and suddenly we are purchasing the same pair even though we have 4 more pairs in our closet. Some consider advertising to be manipulative while others use our emotions to their advantage. 

http://www.treehugger.com/culture/how-commercials-get-us-buy-stuff-we-dont-need.html

Brynn_Chp21

10 Racist Ads

Whether international or domestic, national or local, brands and agencies continue to put out material in print, television and web ads filled with racism. With the world of social media acting as a taste-police, many of these campaigns get shut down quickly, never to be seen again.

Molly_chp21

Advertising and promotion ethics

This chapter focuses on ethics used in advertising. Ethic issues can be damaging to a company and is something companies need to watch out for. When there are these ethical issues many types of advertising can be banned for crossing that line. When you have a company you want to be known for good ethics. If you do something that is unethical then it can hurt you in various ways. An example that recently came out that had ethic issues is the Kendall Jenner Pepsi ad. This ad had a lot of controversy and made people question Pepsi's ethics.

This article goes into depth of why this ad sparked controversy.

http://money.cnn.com/2017/04/04/media/kendall-jenner-pepsi-ad/