Megan_Chp11

Creativity & Impact

 In the book it says that one of the biggest advantages that television offers is the ability to make an advertisement is the presentation. TV allows sight and sound which can make an ad have a dramatic lifelike mood or image for brands. This offers a tremendous amount of creativity and flexibility. It helps the ad tell a story and create emotion or entertainment for viewers.

The example the book mentions is this Subaru commercial.

https://www.youtube.com/watch?v=SoIisKmjq08