Monica_Chp11

Radio: Mental Imagery

Radio encourages listeners to use their imagination when listening to a commercial message. Advertisers let consumers create their own picture of what is happening in a radio message. Sometimes, image transfer will happen. This is when a t.v. commercial are implanted into a radio spot. When the commercial comes on the radio, the consumer thinks back to the t.v. commercial.

Radio Advertisement:
https://www.youtube.com/watch?v=6GrAxdfEjrQ

TV Advertisement:
https://www.youtube.com/watch?v=9Io8F4vMtuM