chloey Ch_11

http://fitsmallbusiness.com/radio-advertising-costs/

I did my post on radio advertising, With 93% of people listening to the radio it is a smart way to advertise. It is more affordable to go through radio advertising then paying for an AD to be created, or a commercial, and trying to fit into TV time.

Things that impact the cost of radio advertising.

- How many people listen in to that radio station.
- The demographic.
- Negotiation, you can usually talk them down about 20-40%.
- The competition.



https://youtu.be/oBXP8l9fyHQ