Katelyn_Ch11

Limitations (or competitors) of Television: Netflix

6 Reasons Netflix is Winning

• "in 2015, Netflix's ever-expanding user base accounted for roughly half of the 3% overall decline in U.S. TV viewing" from Here’s How Much Netflix Is Digging Into Network TV’s Audience
• "While audiences are watching more television than ever, they’re watching less of it live, causing ad revenue to shrink." from When Netflix and other on-demand services killed the TV ad golden goose
• "Investment research company Sanford C. Bernstein reported that Primetime television audiences are down 9% year on year as a result of the rise of sites such as Netflix." from NETFLIX: CHANGING THE TELEVISION INDUSTRY FOREVER

Essentially, Netflix could potentially destroy television as we know it. So what will happen to commercials/advertisements? No one wants to sit through commercials. People would much rather pay ten bucks a month for a subscription and be able to watch whatever they want, whenever they want.