Brynn_SuperBowlAd

Super Bowl Ad

I chose this ad because I thought it was really creative and funny.

Madison_SuperBowlAd

"Like a Girl"- Always

https://www.youtube.com/watch?v=yIxA3o84syY


I really enjoyed this ad when it first aired because I thought it was empowering to women young and old and I personally think that is much-needed.

POSTING INSTRUCTIONS - Tuesday, Feb. 7th ONLY

Click The "New Post" Link Here OR In The Upper Right Corner.... 

This week, instead of our usual posts about the current chapter, please post a link to a favorite Super Bowl Ad of yours, either NEW THIS WEEK or FROM THE PAST.  These ads are a legendary part of the marketing landscape in America each year. I think it is appropriate that we spend some class time together watching them.

1) Title your post like this:
YourFirstName__SuperBowlAd
2) Add a BRIEF STATEMENT which explains why this ad is your choice.

BE SURE THAT NO ONE ELSE HAS ALREADY ADDED A LINK TO YOUR AD.
Only the 1st links to a particular ad will "count" as one of your 14 total required posts.

Here is mine: Apple Computer's "1984"

See You Tuesday!
- Dr. John

Alexis_ch5

In chapter 5 it talks about an innovation adoption model which explains the trial and error when it comes to introducing a new product to consumers and the steps that must be taken for the 'adoption' or rejection of the product which are awareness, interest,  evaluation, and trial.

http://www.forbes.com/sites/groupthink/2014/09/19/the-right-way-to-launch-a-successful-new-product/#66baedd9af92

This article talks about the right way in which you should launch a product. It explains the chllenges you will meet and the steps you should take leading up to the product trials. It also explains the way you should go about your trials. If you follow these careful steps, the consumer will 'adopt' your product. If you don't, they will reject it.

Sydney_Chap5

In Chapter 5, it primarily talks about marketing strategies, and which strategies are the best to use in today's social networking world. I decided to talk about the AIDA Model -- cognitive stage strategy. This model is developed to represent stages a salesperson must take through personal-selling processes.

http://marketing.ie/articles/should-creative-or-media-lead/

This article talks about what way an advertiser's company should take when advertising their brand. They suggest either advertising something in the media-way or in a creative way. The media-way is advertising something how they've always had and staying to the brand, and the creative way is advertising that could potentially transform the brand that could either change the brand for the worse, or make the brand successful for years to come. This means taking risks. Ironically, this is what good entrepreneurs do all the time.

chloey_ Cavanaug Ch.5

I wanted to do my post on youtubers and how they turned their youtube channels into a place to make some serious money. One of the highest paid you tubers of 2016 had been PewDiePie or Felix Kjellberg with 15 million dollars and 49,756,391 and one of the lowest paid you tubers being the average you tuber who has just a couple of followers, one being there mom, and are making around zero dollars and zero cents off of their channel. The real question is how do you tubers turn their accounts into millions, well after some research I learned that only a small portion of that money actually comes from youtube. Most of the money these youtube stars make is from sponsoring, including advertising in their videos, selling merchandise, and going to fan meet and greets, books, podcasts, and their fame that can lead to other job oppertunitys. So what I learned was that the world of youtube is not where you make your money, but where the rare few have found their fame through youtube that has led to the opportunity and access to marketing deals through advertising, sponsoring and overall the access to making a ton of money.

http://www.forbes.com/sites/maddieberg/2016/12/05/the-highest-paid-youtube-stars-2016-pewdiepie-remains-no-1-with-15-million/#123e5bc16b0f

Brynn_Chp5

Viral Marketing is my favorite type of marketing and probably the best way to market to me. Viral marketing is a genius way to market to our tech-savvy generation. Between Facebook, Twitter and many other social networking sites viral videos spread fast. Users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours. Knowing this it is easy to imagine the way a company with a cute, touching or inspirational video could use this as viral marketing. Dove came out with a advertising video called "Real Beauty Sketches" which was emotional and uplifting and quickly reached 114 million views in just a month. GoPro is another company which used viral marketing. The emotional and touching raw video of a fireman saving a kitten went viral making a great marketing campaign. The video reached 1.5 million views in a week. These companies are using today's tech-savvy generation to do their advertising for them if they can come up with a video good enough to go viral. These videos are widely shared and often spoken about and almost always in a good way.

http://www.bleupage.com/viral-marketing-and-why-it-works/

cinthya_ch5

https://www.buzzfeed.com/kayepublicity/10-most-persuasive-print-ads-of-2014-fkhg

Persuasion ads


In chapter 5 it presents a model called elaboration likelihood of persuasion. The ELM was devised to explain the process by which persuasive communications (such as ads) that lead to persuasion by influencing attitudes.  The messages depends on factors such as involvement, personal relevance, and individual needs. I found this link on buzz feed showcasing the 10 most persuasive print ads in 2014. I also posted the most controversial and effective ads ever that CNCB posted.


http://www.cnbc.com/2014/09/09/the-most-controversial-and-effective-ads-ever.html?slide=5

Allex_Chp5

In chapter 5, I read about the importance of feedback. In marketing, it is very important to receive feedback from customers and consumers to see their response that is communicated back to the sender. Feedback can occur in many different forms and it lets the sender monitor how the intended message is being decoded and received.

The article I have linked talks about the importance of customer feedback in terms of significance of the product or advertisement, lessons learned, and market trends. http://smallbusiness.chron.com/importance-customer-feedback-2089.html

Christine_Ch.5

Identifying the target market is crucial for a company or business to make a profit and to keep running. When the target market is identified the company can make a brand of itself and establish what image it wants to portray. Chanel for example has a target market for the rich because their company is about being the best luxury brand. Which is why they can ignore some of the environmental issues other companies want to change like real fur vs. faux fur. They use real fur because when they tried to change they got backlash because no one wants to spend a lot of money for faux fur.

   http://www.huffingtonpost.com/michael-port/the-difference-between-ta_b_819581.html
This article discusses the difference between target market and niche which I was confused about at first
https://www.entrepreneur.com/encyclopedia/target-market
This article tells you how to identify your target market

Elissa_Chp5

Consumers have more power than ever during their decision process. With price comparing apps and access to websites of every company selling similar or identical products immediately on their phone, consumers can make a fast, informed decision with little or no influence from marketers. As such, marketers have to be more creative when trying to influence consumer decisions. This article gives an example of a company that did so effectively. The company, Sungevity, made their goal to be one step ahead of the consumer at any given point during their decision process. It helps that their product is solar panels, which most consumers would need to be educated on before they can make an informed decision. It also helps that it is a more expensive product. I would argue that the strategy may not work for a lower priced, easily understood item, such as most common household products. https://hbr.org/2015/11/competing-on-customer-journeys

Kayla_Chp5

Tostito's Breathalyzer Bag

via GIPHY

Superbowl Sunday is approaching, and Tostito's decided to break out a limited edition, high-tech bag. The bag claims to have a functional and accurate breathalyzer, that, if you are over the limit, it will begin to flash a red light that tells you not to drink and drive. If you are legally capable of driving, however, it will light up green. Some report that the bag also has an NFC tag that will call an uber for you, as well as provide a $10 discount.

Decoding as we learned in chapter 5, however, is heavily influenced by our past experiences and perceptions. Law enforcement officials have decided this as a disaster waiting to happen. My lawyer brain decoded it as a lawsuit waiting to happen. My friend, who is planning to do graphic design in advertising, thought that it was an ingenious marketing strategy.

Regardless, it will be interesting to see how this all turns out.

http://kfor.com/2017/01/28/new-tostitos-bag-that-acts-as-breathalyzer-causing-controversy/

http://www.geek.com/tech/this-bag-of-tostitos-is-also-a-breathalyzer-that-calls-an-uber-if-youre-drunk-1686713/

Stephanie_Ch.5

Buzz Marketing

Buzz marketing focuses more on personal channels. Terms such as consumer-generated marketing and viral marketing associate with this.  This type of marketing utilizes word-of-mouth and spark conversations that grow awareness for the brand. This is a cost efficient way to grow online traffic and increase sales. Techniques to start the "buzz" usually includes social media or contests that have the consumers interact with the company.

The link includes examples of social media campaigns that were successful in 2016 and what made the, effective.

https://www.tintup.com/blog/the-best-social-media-campaigns-of-2016-so-far/

Alexa_Ch5

While reading through the chapter, I chose to go over the section that focuses on non-personal channels such as print and broadcast media. Print media refers to paper publications circulated in the form of physical editions of books, magazines, journals and newsletters while broadcast media is comprised of both radio and television.

Both channels are effective when it comes to advertising, but broadcast media is more aggressive in approach and almost guaranteed to reach more people since younger generations aren't as appreciative of print media. 

One company that has been very successful in broadcast media for a long time is Old Spice. From super bowl commercials to sponsoring youtube videos, Old Spice has been successful advertising via television and social media. This link is to a website that features 11 social media marketing lessons from the Old Spice campaign. 

http://www.jeffbullas.com/2011/08/30/11-social-media-marketing-lessons-from-the-old-spice-campaign/

Rachel_Chp5

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-consumer-decision-journey

This is a page on a marketing and sales company's website. This page is about the consumer decision journey. They go into a little more dpeth in this short article and have the same kind of diagrams as in the book. I thought it was interesting to see these being used in real life by a real company outside of class.

Kaitlyn_Chp5

The Basic Communication Model

The book describes communication as "the passing of information, the exchange of ideas, or the process of establishing a commonness or oneness of thought between a sender and receiver." To simplify, communication is the passing of information from a sender to a receiver. The book also provides an illustrated example of communication known as source encoding (also known as the encode-decode model).

Here is an example of how source encoding works between humans in general. The source encodes or speaks to the receiver, producing a message. The receiver then decodes the message or interprets the message. Noise also occurs throughout this process and can distort the message. This is a very simplified version of the source encoding model.

This image was pulled from the following website which further describes how the model works on a person-to-person basis.
http://www.sltinfo.com/the-encode-decode-model-of-communication/

Kendra_Ch5

Encoding

In Chapter 5 there is a section that talks about encoding. Encoding is putting thoughts, ideas, or information into a symbolic form. The sender's goal is to encode a message in such a way that it will be understood by the receiver. Sometimes a marketer may change their logo as a way of sending a different message to their consumers. In 2011, Starbucks changed their logo and dropped the "Starbucks Coffee" to display more of the iconic siren. They changes their logo to have consumers think beyond just coffee because the company is including other product categories. This doesn't work for some companies though, Gap tried to change their logo in 2010, but due to so much backlash on social media they changed it back a week later.

http://money.cnn.com/2011/01/05/news/companies/starbucks_new_logo/
http://money.cnn.com/2010/10/08/news/companies/gap_logo/

Madison_CH5

Viral Marketing

https://www.entrepreneur.com/article/233207

This article showcases 10 marketing campaigns that went viral. I thought this article was interesting because these are very good examples of successful viral marketing and I recognized most of them. The article also gives each of these campaigns a "special title" that helps further explain how the company did it. Nothing very long or overly fascinating. Mainly just good examples.

Molly_Chp5

In Chapter 5 one of the main ideas was product placement. Product placement is when advertisers pay for products to be in a movie to create brand awareness. Even without the viewer knowing that the product is in the movie product placement still can give the brand a healthy image. When using product placement it is important that it fits the storyline of movies. I think that product placement is a great way of advertising, because it's not a intrusive form of advertisement. It's also a form of advertisement that gets me to consider to like the product if I like the movie. I also like that it can be as simple as a person in the movie drinking a soda that you like and that's the end of the advertisement. I like it when advertisements make me feel good and when I watch a good movie an advertisement makes me feel good. Product Placement is so natural in movies and that's what I like the most about it.
https://www.nyfa.edu/student-resources/product-placement-movies-5-blatantly-obvious-examples/
This article talks about the success of product placement in movies and how product placement works in movies.

Megan_Chp5

Customer Feedback

http://www.peoplepulse.com/resources/useful-articles/customer-feedback/

Obviously customer feedback is one of the most important parts of a company. This article goes over the 10 golden rules of customer feedback. The ones that stood out to me the most were:

• Believe that customers have a good idea 
• Actively solicit good and bad feedback 
• Make it easy for your customers to give feedback

 A customer's opinion should be taken into consideration because their ideas are important since they are the ones that are buying the products. While it is good to have positive feedback, companies still need to hear bad feedback in order to improve their products. The last point is pretty clear. It should be easy and comfortable for customers to provide both good and bad feedback.

Katelyn_Ch5

Niche Markets

In chapter five, under identifying the target audience, a figure called the Levels of Audience Aggregation was shown. I found this very interesting, because it's important for a brand to always know their specific target market in order to market to them. According to Entrepreneur.com, niche markets are specific, narrowly defined target markets. This article, 7 Steps to Defining Your Niche Market, explains how difficult it is to establish and keep your niche market while starting a new business. "Good niches don't just fall into your lap; they must be carefully crafted."

Alyssa_Ch5

Identifying the Target Audience

Target audiences may consist of individuals, groups, niche markets, market segments, or a general public or mass audience. Marketers approach each of these audiences differently and carefully because the marketing process begins with the identification of the target audience in order to focus the firm's advertising and promotional efforts. There are levels of audience aggregation. The first is the Individuals. This group is more on the level of face to face, person to person communication which is accomplished through personal selling. Along with individual there is Group Audiences which are the ones that marketers often communicate with because they usually make or influence the the purchase decision. The next few levels are Niche Markets, Market Segments, and Mass Markets and Audiences. These last few levels ,apart from Niche Markets, are bigger in the sense of advertising. They will use bigger media and make it less personalized.

The article I have chosen speaks about finding your target audience for your own business, which is more personalized.
http://www.technori.com/2013/02/3122-5-critical-tips-for-identifying-your-target-audience/

Mackenzie_Chp 5

Viral Marketing 

In chapter 5 I learned that Viral Marketing is defined as a method of marketing where consumers are encouraged to share information about a company's goods and/or service through the internet and social media. Many marketers along with their advertising and/or digital agencies now use a variety of tools and techniques to generate viral buzz about their brands, many of which take advantage of the emergence and growth of online communities and social media such as Facebook, Google +, Twitter, Pinterest, Instagram, and YouTube. However, successful viral marketing can be very difficult to achieve as the outcomes are affected by many factors that are often beyond a marketers control. Researchers have identified three major factors that affect the success of a viral marketing program, including message characteristics, individual sender or receiver characteristics, and social network characteristics. Message characteristics relate to the content and creative design of a viral message and include factors such as whether the information is entertaining, engaging, novel, humorous, and/or informative. For example, many videos and commercials have a strong viral component that make them popular and encourage consumers to watch as well share them.

http://www.practicalecommerce.com/articles/100366-viral-principles

Michelle_Ch5

Word of Mouth Marketing

The basis of word of mouth is that it communication that is coming directly from the consumer about the brand or products. This is part of a personal channel because many people will talk to their family and friends about a certain product and it will get people thinking about it.

The article I found was talking about how word of mouth was the original social media, which I have to agree with. Word of mouth is something that people can get directly from their peers, whom they trust and value their opinion. 

"92% of consumers believe recommendations from friends and family over all forms of advertising"

This statistic shows how important word of mouth can be and why marketers should take advantage of it. The article also discussed how long word of mouth has been around and how it can still be vital to todays marketers. Marketers are more interested in collecting than they are in connecting with their audience. 

http://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/2/#7cd9138954a9

Jilda_Ch5

The Elaboration Likelihood Model

The elaboration likelihood model addresses the differences in the ways consumers process and respond to persuasive messages. The idea is that when someone is presented with information there is some level of elaboration whether it may be high or low and the level of elaboration determines which processing route the message takes.
 Central Route: The audience cares more about the message rather than the secondary factors.
Peripheral Route: The audience is more attentive to the peripheral cues rather than the message.

http://alistapart.com/article/persuasion-applying-the-elaboration-likelihood-model-to-design

Monica_Chp5

Viral Marketing

Viral marketing is the act of propagating marketing-relevant messages through the help of individual consumers. Three major factors that affect the success of a viral marketing program are message characteristics, individual sender or receiver characteristics, and social network characteristics. Viral marketing gets a lot of help from consumers who share content through social media and word of mouth. I found an article that lists out the top viral campaigns of 2016. Some are commercials, some are sweepstakes, and some are apps for your smartphone.

https://smallbiztrends.com/2016/12/best-viral-campaigns-of-2016.html