Molly_Chp11

One of the main ideas in the book was using contests, sweepstakes, and games to promote sales for your business. This form of sales promotion can create buzz marketing. I have seen this happen where people get hyped up about a contest that a brand is putting on. I think this form of sales promotion is very effective, and can get your audience to remember you. I also believe the use of games can also attract a certain target audience and that's something that the brand needs the consider when they think about doing a game to promote sales.

The article I choose shows the contests on Facebook that were done right.

http://blog.wishpond.com/post/52173284787/10-amazing-examples-of-branded-facebook-contests-done