Christine_Ch 11

Receptivity

Radio has commercials that are more relevant to a person's life than a cable commercial. In the book it said there were studies done that showed most people thought radio advertising. This link gives key points to think about when making a great radio advertisement. I think all of the points they mentioned are ways people can relate to it. Key #4 is to be authentic. The website mentions that the best commercial is when the speaker is being authentic with the listener instead of just thinking of how to make a profit.

https://www.strategicmediainc.com/newsroom/top-ten-keys-creating-great-radio-ads