Alexis Lee ch. 11

Time periods for TV goes according to the audience that is targeted. They are divided into timeparts. For example, daytime programs draw the smallest audience, since most people are at school or work, and Prime Time draws the largest audience, since everyone is back home. Sunday is also the most popular time for night for television. As you can imagine, this is very important to advertisers.

http://www.medialifemagazine.com/this-weeks-cable-ratings/