Molly_chp18

Field Tests

One of the main ideas in the book is field test. These tests can help marketers know the programs content, effects of repetition, and know the competitive messages. I think this type of test can be very useful to a marketer. Even though competitors or if atypical events occur I think that field tests are worth the risk for marketers. It's worth the risk, because field tests can help marketers know what the right message is for a company. This article that I choose shows that not only is field testing important, but it lists other things that can be important to measure advertising effectiveness.

http://www.yourarticlelibrary.com/advertising/techniques-to-measure-advertising-effectiveness/48670/