Molly_Chp5

In Chapter 5 one of the main ideas was product placement. Product placement is when advertisers pay for products to be in a movie to create brand awareness. Even without the viewer knowing that the product is in the movie product placement still can give the brand a healthy image. When using product placement it is important that it fits the storyline of movies. I think that product placement is a great way of advertising, because it's not a intrusive form of advertisement. It's also a form of advertisement that gets me to consider to like the product if I like the movie. I also like that it can be as simple as a person in the movie drinking a soda that you like and that's the end of the advertisement. I like it when advertisements make me feel good and when I watch a good movie an advertisement makes me feel good. Product Placement is so natural in movies and that's what I like the most about it.
https://www.nyfa.edu/student-resources/product-placement-movies-5-blatantly-obvious-examples/
This article talks about the success of product placement in movies and how product placement works in movies.