Molly_chp4

One of the main ideas in chapter 4 is the the 'three-hit' theory. This theory is the theory that if a person sees an advertisement three times then they are more likely to buy the product. The first two exposures they are figuring out what it is and by the third exposure they make a decision to buy it. I have seen multiple advertisements, and one thing rings true about this rule is that the first two times I see an advertisement I'm still trying to figure it out. Once I see the third advertisement I start to consider it or I get annoyed with it. I think there is no set magic number that helps advertisers figure out how many times someone needs to see an advertisement to consider buying it, but I do believe that a company does have their own set number that they need to figure out.. If companies figured this out then they would be golden. I think the biggest mistake that businesses make is having too high of a frequency, and making people annoyed with their advertisement. They then become the annoying business, because their advertisement is seen by people too many times.
https://searchenginewatch.com/2016/08/30/why-understanding-frequency-is-key-to-success-with-facebook-advertising/

This link helps you understand how companies can figure out their set number by figuring out what frequency they need.