Molly_Chp10

One of the main ideas expressed in chapter 10 is personal selling. Personal selling has its advantages and disadvantages. Some of the  advantages that personal selling has are attention of buyer and immediate feedback. The disadvantages are that personal selling is expensive and has a low reach.
The article I have chosen goes into more depth of these disadvantages and advantages of personal selling.http://www.ehow.com/info_8419230_advantages-disadvantages-personal-selling.html