cinthya_ch5

https://www.buzzfeed.com/kayepublicity/10-most-persuasive-print-ads-of-2014-fkhg

Persuasion ads


In chapter 5 it presents a model called elaboration likelihood of persuasion. The ELM was devised to explain the process by which persuasive communications (such as ads) that lead to persuasion by influencing attitudes.  The messages depends on factors such as involvement, personal relevance, and individual needs. I found this link on buzz feed showcasing the 10 most persuasive print ads in 2014. I also posted the most controversial and effective ads ever that CNCB posted.


http://www.cnbc.com/2014/09/09/the-most-controversial-and-effective-ads-ever.html?slide=5