Maeghan_E. Ch.10

https://www.smashingmagazine.com/2011/07/the-medium-is-the-message/

McLuhan’s Theory

"McLuhan had no opportunity to experience the Web the way we know it today, but that didn’t stop him from exerting a huge influence on it. It was McLuhan who first spoke about technology and communication having the ability to create a “global village.” Most notably, McLuhan’s expression “The medium is the message” has had a resounding impact not just on Web design but on mass media in general."

In this article, it takes us through the different parts of the theory. It is easy to get the get the general point but not many go deeper for the "deeper truth". It starts with what is on the surface to the takeaway of the theory.

“The medium is the message” as a phrase sums up a much deeper communication theory, which is that the medium through which we choose to communicate holds as much, if not more, value than the message itself."