Rachel_Chp5

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-consumer-decision-journey

This is a page on a marketing and sales company's website. This page is about the consumer decision journey. They go into a little more dpeth in this short article and have the same kind of diagrams as in the book. I thought it was interesting to see these being used in real life by a real company outside of class.