Alyssa_Ch5

Identifying the Target Audience

Target audiences may consist of individuals, groups, niche markets, market segments, or a general public or mass audience. Marketers approach each of these audiences differently and carefully because the marketing process begins with the identification of the target audience in order to focus the firm's advertising and promotional efforts. There are levels of audience aggregation. The first is the Individuals. This group is more on the level of face to face, person to person communication which is accomplished through personal selling. Along with individual there is Group Audiences which are the ones that marketers often communicate with because they usually make or influence the the purchase decision. The next few levels are Niche Markets, Market Segments, and Mass Markets and Audiences. These last few levels ,apart from Niche Markets, are bigger in the sense of advertising. They will use bigger media and make it less personalized.

The article I have chosen speaks about finding your target audience for your own business, which is more personalized.
http://www.technori.com/2013/02/3122-5-critical-tips-for-identifying-your-target-audience/