Megan_Chp5

Customer Feedback

http://www.peoplepulse.com/resources/useful-articles/customer-feedback/

Obviously customer feedback is one of the most important parts of a company. This article goes over the 10 golden rules of customer feedback. The ones that stood out to me the most were:

• Believe that customers have a good idea 
• Actively solicit good and bad feedback 
• Make it easy for your customers to give feedback

 A customer's opinion should be taken into consideration because their ideas are important since they are the ones that are buying the products. While it is good to have positive feedback, companies still need to hear bad feedback in order to improve their products. The last point is pretty clear. It should be easy and comfortable for customers to provide both good and bad feedback.