Christine_Ch.5

Identifying the target market is crucial for a company or business to make a profit and to keep running. When the target market is identified the company can make a brand of itself and establish what image it wants to portray. Chanel for example has a target market for the rich because their company is about being the best luxury brand. Which is why they can ignore some of the environmental issues other companies want to change like real fur vs. faux fur. They use real fur because when they tried to change they got backlash because no one wants to spend a lot of money for faux fur.

   http://www.huffingtonpost.com/michael-port/the-difference-between-ta_b_819581.html
This article discusses the difference between target market and niche which I was confused about at first
https://www.entrepreneur.com/encyclopedia/target-market
This article tells you how to identify your target market